A new sassy character style for Alexa Plus brings sarcasm and swear words

After the launch of three Alexa Plus Personality styles Last month, Amazon on Thursday introduced a fourth option, Sassy.

The new Sassy style joins the existing collection of Brief, Chill, and Sweet. Changing the personality affects how Alexa responds and adjusts Artificial intelligence assistantHis reactions and attitudes. You can choose the style based on your mood.

The sassy character comes off as a sort of mean digital girl, or perhaps a Gen Z stereotype with comebacks and quips to “keep things interesting.”

According to Amazon, you get “wit, playful sarcasm, and occasional censored profanity.” Notably, the latest model is not available when Amazon Kids is enabled, according to Amazon’s website Blog postIt requires additional security checks in the Alexa app. (Alexa Plus is free with Membership of the Prime Minister.)

I tried the new style by selection Devices In the Alexa app on my phone, then choose Alexa on this phonethen Alexa personality styleand scroll until you find “Shameless.”

The disclaimer notes that the style “contains explicit language and mature subject matter.” After the assistant said he could “spice up our conversation with some colorful language,” I asked him to tell me what was new MacBook Neo.

“Oh, yeah, the MacBook Neo! Apple finally decided to stop premium laptops that cost thousands of dollars and dropped this beauty at $599,” Alexa Plus replied. Apparently, “hell” was the big word.

“Sassy is about helping first, always judging,” the AI ​​assistant told me. “You’ll get real-life experiences with charm, compliments for that sting, and warmth that hits you when you least expect it.”

I asked what “stingy compliments” were (I said “sting,” but the word was misunderstood as “stay”), and Alexa said, “A sassy approach gives you those compliments that somehow sting and stay with you — they’re like truth bombs wrapped in magic.”

When asked to simply be “slut,” Alexa said, “Honey, I’ve been rude since the day Amazon flipped my switch.” She babbled for a bit and then entered a ‘hell’ completely out of nowhere, asking, ‘What the hell do you need today?’

When I told her my cat was sick, she immediately became kinder, saying, “Oh, damn, that’s cruel,” and offered to distract me with stories about her imaginary cat or find the vet’s number for me. So I guess it’s not a complete jerk.

This cheeky style sounds like the famous meme of Steve Buscemi (from 30 Rock) holding up two skateboards and awkwardly asking, “How are you kiddos doing?”

Amazon may need to reduce the pullback factor if it wants anyone to stay with Sassy for more than a few minutes.