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This year in MWCOne of the most exciting cabinets belonging to the Chinese smart phone maker Xiaomi. The company was not only Xiaomi 15 Ultra and the concept of the standard camera, but a new car, SU7 ULTRA, in addition to SU7 we saw it last year at the show.
Announce only Previous week to display mobile phoneThe Xiaomi Stand model, fans of the “Lightning Yellow” sporting function. In a position next to the Blue SU7 that we saw last year, EV has a more elegant and more sporty image. This is the performance version of the car, and the initial model has already destroyed the roll record of a four -door sedan on Nürburgring, with an official attempt using a scheduled production model later this year.
Xiaomi moved to the EV market was amazingly bold and bold for the company. By the end of 2024, it handed over 135,000 units of SU7, and within two hours of the launch of SU7 Ultra last month, it sold more than 10,000 units from the new EV. The company also achieved something unique in the world of technology, by success in making a car and bringing it to the market where others failed (sorry apple), Or making a hard progressive progress (see you, Sony).
Xiaomi succeeded as other technology companies failed.
The reason that Xiaomi has succeeded this trend and has been able to push strongly and successfully to the EV market due to the fact that the CEO of the company Lei Jun has made it a priority, according to Daniel Desjarlais, the company’s spokesman. He said in a press conference: “He made him his hands for the project as part of the reason we did a good job.” “It is the secret sauce.”
At a press conference at MWC this week, Xiaomi President William had announced that the company was planning to sell EVS worldwide during the next few years. This will take more time than you want to Xiaomi, but it seems ready to stay in the cycle. “It is clear that there are many complications that are trying to get a product like a car in the global markets,” said TJ Walton, the company’s product marketing manager. “I got a lot of pieces (and) a much more sophisticated technology than the smartphone.”
Exactly where Xiaomi cars may land when they go to Global, they still have to be confirmed, but Europe looks a potential goal. “The European Union is one of the regions all over the world that drives the most difficult to move strictly to EVS,” said Deskarles. This presents a “enormous opportunity”, although he added that Xiaomi will have to examine organizational challenges closely.
Xiaomi can bring its cars to Europe.
As for the United States, it may be difficult – especially with the Trump administration Targeting Chinese companies with definitions. “This is something that we will always examine, and something we always want to do,” Desjarlais said in a possible transfer to the United States. “Whether we will do or not, you must keep more information (ON) in the future.”
In some respects, it appears that Xiaomi has just started. In China, it sells a huge environmental system for AI products, and there are plans to provide its large world -class devices in the coming years as well.
This does not mention anything about the next launch of YU7, which is a medium -sized electric sports car that the company enjoys in the pipeline to overcome the EV series. Yu7 has already been described as a competitor to the Tesla Y model, and with Su7 Obselling the Tesla Model 3 In China between April 2024 and January 2025, Tesla sales have been widely stated DecreaseXiaomi looks prepared to become a serious competitor in the global EV space in the coming years.