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Amazon Continuing to integrate Amnesty International In the online shopping experience. On Wednesday, the retail giant Announce Which customers in the United States will see Images generated by artificial intelligence When they type product terms into the search bar. But these images are not real-life, non-AI-powered products available for purchase. Instead, they were intended to clarify concepts and refine customer searches.
The company says the feature is already rolling out to shoppers in the United States.
The goal of this step is to help shoppers who may not know the exact terminology of the item they are looking for. Amazon examples include “hood neck” for a type of shirt with a roll collar and “rattan” for a sofa style with woven side panels.
An example of what Amazon’s new AI image search feature will look like when using the shopping app.
For searches like “women’s flannel shirt,” the new site feature displays a selection of AI-generated images of different clothing styles that match the query. Selecting an image directs shoppers to more precise search results tailored to that style.
The new feature is just the latest AI-related move by Amazon. The site really stands out Review summaries generated by artificial intelligence and podcast-style audio product descriptions, and Amazon Lens accesses your device’s camera to scan the product and provide visual matches. Amazon recently It replaced its Rufus chatbot with Alexa for shopping Trying to make the process more conversational.
This feature may also create new opportunities for consumer confusion Early reactions on Reddit She points out that some people are already skeptical.
These product images are intended to serve as visual suggestions to aid in your comprehensive research, and are not actually physical inventory. Shoppers could find themselves drawn to an AI-generated image that appears to depict the perfect product, only to learn that the item on offer is not an actual product available for purchase on Amazon.
It’s not clear why the company would use AI-generated images when millions of real product images already exist in its catalog.
An Amazon spokesperson did not immediately respond to a request for comment.
