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We and don mcguire, chief marketing official in Qualcomm, are sitting inside the giant AI-Mercedes GLC 2025 electric electric car with a sensor. It tells me that cars will become “digital living spaces”, and I can see what it means. If you have to choose one car to live in, this will definitely be this.
The car is a display of the Mercedes partnership with Qualcomm, which contributed to the Snapdragon Digital Chassis for the car to create an overwhelming cockpit of the cockpit capable of AI’s sound reactions. We sit in our luxurious leather seats and watch a short summary of the McGuire speaking on the stage in the company Snapdragon summit Via YouTube on GLC giant information and entertainment screen. “Yes – I can stick here all day,” I think.
While we enjoy this digital living space on wheels stationed outside the summit conference halls in Maui, Mcguire explains how the car – just like us PhonesAnd example Smart glasses and Watches and Rings We are increasingly wearing – we are to become part of a personal ecosystem of the surrounding artificial intelligence.
As the company that makes chips that enter everything from The highest Android phonesTo LED computersTo the wearable devices and yes, cars, Qualcomm thinks several years at the bottom of the line when it comes to Amnesty International. He was at the forefront of enabling artificial intelligence agents who could address complex tasks, taking the initiative to propose and predict tasks on our behalf. The status of these agents inside cars, as thinking, says, would raise the burden on us, and turn them into interactive havens of productivity, fun and relaxation.
“We cannot think about trying a more hands -free agent, natural, vocal, documented, from a vehicle,” McGoire says.
Watch this: Everything was announced at Snapdragon Summit 2025 Keynote in 21 minutes
Whether you are driving your car, sitting in traffic, waiting for a school, or just a moment of stopping in your car, combining multiple screens, cameras and microphones means that you can interact with things inside and outside the car.
You can ask the artificial intelligence agent to rearrange your schedule based on traffic predictions or ask questions about a restaurant you see and allow you to book you on the next night of your date if the reviews are good, for example.
I am interested in understanding how the car will fit exactly the prosperous ecosystem of devices that support artificial intelligence. Ask Mcguire how to imagine the car we interact with with another piece of technology that AI drives, such as Oakli Meta smart glasses It is athletic.
“We have a little discussion about this,” he tells me. His feeling is that if you are going on the street using your glasses to interact with the artificial intelligence agent, you will enter into your car, and the most obvious thing is for the car to take over that fake experience of glasses, because it contains all sensors and cameras to understand everything around you.
“What we do not want is the confusion between the two, and I think the safest betting is to take off the glasses to avoid distraction while you are completely immersed in the driving experience,” he says. “Perhaps it is safer and more easy experience if the car becomes your glasses.”
As with many pieces in technology, artificial intelligence appears to breathe a new life in cars – which gives us new ways to interact with them and raise them beyond the machines that transport us from A to B.
One of the examples that I admired in particular Mcguire is the way BMW, in partnership with QualcommIt merged the solidarity engine into IX3, as announced earlier this month. He says the idea is that “helping the driver is not really written, or it is not really stopping, but it must be more flexible and you should move with you.”
BMW and Qualcomm have unveiled a new automatic driving system earlier this month.
If you need to get your hands out of the steering wheel for a moment to receive a bite of your burgers or get rid of an annoying insect, the car can fly and then control the hand again when you completely return to the steering wheel.
With familiar products such as glasses and cars that develop to take over more complex roles in our lives, I ask McGuire how we should be ready for our devices to change. Not so long ago, he says, everything was surrounding, with the phone at the center.
“Now these same peripherals have become more intelligent, and they will have possibilities to do things on their own, whether they are still connected or whether they are not linked.”
The headphones are another example of the product that was once enjoying using one – to listen to the sound – and now, with the addition of Snapdragon Wear chips, and gaining new skills and capabilities, including channels to interact with artificial intelligence. As the chips improve, more capabilities will be added while allowing more stable experiences, says McGuire. “It gives these devices that may have been good from one side for one new life.”
It is also eager for what can be possible for the end of artificial intelligence devices. As with wearable cars and devices, it is driven by sensors, as he says: “Amnesty International will be in many ways.” It may not even be called a “device” if something is woven in your clothes or wears it on your person, it is assumed.
“There are a lot of ideas around them,” he says. “I got Openai and Johnny Ivee things. I got others.”
The glasses, while still in the youth stage, will be Category Growth Product quicklyEspecially off the success of a dead, he says. But Mcguire still believes that something exceeds this will be a profile of personal and vital artificial intelligence.
Wearing sudden glasses at the Snapdragon summit.
He says: “The phone is still the phone, the watch is still the watch, but what is this thing that will be the next that creates a completely new scenario for you and you are moving in your day and you don’t have your phone with you?”
He adds that the role of Qualcomm in all of this is to push the boundaries of technology and build the platform for what will be possible. The company then works with the partners to bring these platforms to life through the devices that we all know and love now and those that we will know and love in the future.
“We often do reference designs to give a flavor,” McGoire says. “The vision is a believer, so that some people stimulate this creativity. Then, people bring ideas to us and then help to clarify these ideas.”
Sometimes you can feel the concepts facing the future, especially when artificial intelligence participates, sometimes largely and overwhelming for people to wrap their heads around them, and refer to that. Mcguire admits that there will be an adoption curve based on the experience of using new technology, easy, enjoyable and really useful for people.
He says: “The more normal you make it, the more fluid it makes it, and the more you make it personally, safe and special for the person … it will reduce the barriers, which then pay the preparation to try.”
He adds that those who use Meta glasses tend to enjoy comfort and practical application of the ability to listen to Spotify without headphones and take pictures without directing their phones. Amnesty International is expected to follow the same curve.
What you feel about artificial intelligence may vary based on where you are in the world, says McGuire. He fears that there will be a misunderstanding often about its various manifestations-from the personality (agent, experiments on the device), to material (robots), to the institution and industry.
“Amnesty International is not just one thing,” he says. “The closer to the human being where the data is actually created, the more personal, the more special, and the faster.”
It is an optimistic picture – an image in which artificial intelligence not only served us, but also admires us.
I am thinking about the car that we imagine and imagine how you will feel the delivery of many burdens and anxiety that I often experience while driving: timing; Schedule atmosphere, pedestrian safety, cyclists, find podcasts to listen to; I wonder where I can stop to have decent coffee; Remember that I did not respond to an important message; I realize that I have never reserved; For fear that I will forget all this by the time I go home.
I can imagine the feeling of relaxation that will come with the driving of a luxury SUV that can expect and help me in every whim. The barrier falls. I can say with confidence, I’m ready to try.