Roku tests the customer’s patience with startup video ads


During the weekend, a number of owners of Roku devices noticed a new annoying advertising method from the company: trailer Moana 2 Play started before they could even reach HomsCreen Roku. Art Technica I mentioned about the situation that was Call In a few difference Reddit links.

The reaction between customers, as you may imagine, is largely negative. It should be noted that Roku makes the largest part of its revenue from the advertisement-not one of the most prominent broadcasts. but Just like Amazon before thatRoku discovers that it is easy to turn the ads very far away.

“I will take the banner ads, but I will be cursed if I will download a video when downloading Roku,” One Reddor Books. “Just play the TV to watch an open video on the home screen and play some trailers? I hope this is a coincidence,” another person posted to him Sunni community forum. “I have destroyed all my Amazon boxes for years because of this garbage. If it continues, it will be my next Rokus.” People tend to disturb them when you watch a video advertisement only to use a product.

In the latest invitation to profit for the company, Rocco founder and CEO Anthony Wood discussed the budget of an attempt to develop the presentation without destroying what he sees as a “distinctive” screen. “Our strategy of making use better than the Homscreen screen is not only related to placing a video advertisement on the home screen. We are very keen to put ads on our head screen.” We are very focused on driving more income, but also pushing customer satisfaction. We have a very distinctive screen, consumers like it. We have no intention to break it. “

Rocco started for the first time Transpiring screen ads. Fixed screen last year. This is the company that has Explore the idea From the introduction of AD concepts for connected HDMI devices, which would extend Roku’s access to what is behind their players. In a statement to Art TechnicaRocco has moved away from admitting that it might be outside here, saying that the company “has it and will always require a continuous test and innovation through design, navigation, content and our first -class advertising products.” the Mawana The starting starting announcement appears to be an example of “new ways to display brands and programming while continuing to provide a simple and cheerful user experience.” From the reactions so far, customers seem to look at this as a pleasant thing.

Whether Amazon, Google or Roku, they are always trying to feel how much customers are ready to tolerate him in exchange for the tools flowing at reasonable prices. But these ads often extend to the most batch devices as well. Two weeks ago, I saw an advertisement on the Starbucks screen on a full screen on the Google TV screen from my Heernese U8N, which ignores more than $ 900. Not perfect, but this is what things are going now.

Your options are to ignore ads and go to your day, switch to a product like Apple TV 4KOr use third -party tools in the hope of avoiding the advertising machine completely. But be careful: Some Roku customers believe that the company may be Finding ways to thwart solutions like Pi-Hole.

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