يبدو أن التسليم في نفس اليوم ليس بالسرعة الكافية لبعض المتسوقين على أمازون. Retail giant He said on Tuesday It’s adding new shipping options that will deliver products to front doors within a one- or three-hour window.

The one-hour option is available in hundreds of cities across the United States, while the three-hour option is now in more than 2,000 areas, the company said in its announcement. صفحة الويب الخاصة بأمازون على amazon.com/getitfast

For those who can’t get these services (including the author of this post, who lives between Austin and San Antonio, Texas), a message will appear: “3-hour delivery is not currently available. Check back later or shop products with same-day delivery below.”

Prices for the faster delivery options aren’t cheap: They’ll cost you $20 for one-hour delivery and $15 for three-hour delivery for those who don’t have an Amazon Prime account, or $10 and $5 for customers who do. Subscribe to Prime.

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In a video podcast Learn and Get Curious with Doug Herrington Hosted by Amazon’s CEO of Global Stores, Candace Capps, director of the company’s same-day strategy team, spoke in more detail about the challenges of fast shipping. Capps discussed shifts in customer purchasing habits over the past few years, such as more people purchasing household essentials like toilet paper on Amazon.

She said Amazon can deliver very quickly by placing same-day delivery centers near customers in metro areas and by getting products ready to ship within 15 minutes, with the help of warehouse robots.

“I think customers will continue to be magically surprised at how quickly we can deliver products to their doors,” Capps said.

Express shipping increases sales: “When we expedite service, the likelihood that someone will buy a product from us goes up,” Herrington said.

Walmartwe’ve been adding same-day delivery options or exploring other ways to speed up shipping times to compete with Amazon.

Part of Amazon’s strategy, which has involved building out massive sites, deploying thousands of trucks, tackling other delivery services and investing in logistics software, is actually pretty simple: being there when people need last-minute goods or make impulse purchases.

“It’s about removing the last minute when you would have reconsidered your purchase,” said Stephanie Karls, a retail insights expert at coupon and promo codes site RetailMeNot, a sister site to CNET. “إنه يغير طريقة تسوقك، وليس فقط مدى سرعة حصولك على الأشياء.”

Amazon’s super-fast delivery eliminates the time frame in which people might change their minds about a purchase, Carls said.

“There was a gap between deciding to buy something and actually getting it,” she said. “That’s when you check the price, rethink it, or decide you don’t need it at all.” “This bridges that gap.”

Competitors, including Walmart and Target, have sped up delivery times in some markets, the retail expert said. However, it doesn’t match Amazon’s scale or product range with these speeds or levels of consistency.

وقال كارلز: “وهذا ما يجعل الجميع يشعرون بالبطء”. “Amazon’s advantage is how closely linked the technology, inventory and delivery networks are, making this level of speed more repeatable.”