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YouTube It continues to rely on artificial intelligence to help create content, and the next YouTube Shorts you watch may not contain real footage of its creator. CEO Neil Mohan announced the latest step in this direction at His annual message Wednesday: Creators will soon be able to create Shorts videos using their own AI.
“This year, you will be able to create short videos using your own photo, produce games with simple text and experiment with music,” Mohan wrote. “Throughout this evolution, AI will remain a tool for expression, not a replacement.”
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YouTube short videos, short videos designed for quick viewing, attract nearly 200 billion views daily, Mohan said. YouTube did not provide details about the new AI tool or how it will fit into the existing Shorts ecosystem.
Google, the parent company of YouTube, announced in September the addition of its generative artificial intelligence tool, I see 3to YouTube Shorts, allowing anyone to create AI-generated videos, putting the platform on a more competitive footing with TikTok.
Not all AI is welcome
When it comes to AI-generated likenesses, YouTube may soon allow content creators to use them, but that doesn’t mean they can copy other people’s images. The company rolled over Similarity detection technology last fall to help prevent unauthorized use of a content creator’s face or voice in videos.
As YouTube adds AI creation tools, it is also targeting Back up ramp And misleading deepfakes.
“It is becoming more difficult to detect what is real and what is created by artificial intelligence,” Mohan wrote. “This is especially crucial when it comes to deepfakes.”
The company’s policy of monitoring and removing AI-generated content from its open platform still faces challenges.
“To limit the spread of low-quality AI content, we are actively building on our well-established systems that have had great success combating spam and click fraud and reducing the spread of low-quality repetitive content,” he wrote.