Your TikTok store is now as big as eBay

Despite the endless Drama over whether to ban the app, President Donald Trump Volatile tariff systemand Executive tremorsTik Tok E-commerce department It is still experiencing tremendous growth.

TikTok does not disclose overall sales figures, but the price and sales volume of individual products are visible on the app. Based on this data, analytics firm EchoTik estimates that TikTok Shop sold $19 billion worth of products globally from July to September this year. The United States, its largest market, recorded sales worth between 4 and 4.5 billion dollars, an increase of about 125 percent compared to the second quarter of 2025.

To put these numbers into perspective, consider that TikTok Shop is now on the same scale as eBay, which saw total sales of $20.1 billion last quarter. The TikTok store only launched in the US in September 2023, while eBay has been around for more than 30 years. This speed of growth is remarkable.

“We’ve been mostly focused on TikTok from this TikTok ban point of view, and we’ve almost forgotten that TikTok Shop’s share of US e-commerce continues to grow slowly,” says Joasas Kaziukinas, an independent e-commerce analyst.

What you see is what you get

TikTok Store has broken into the over-saturated e-commerce scene in the US by excelling at an age-old cliche: show, don’t tell. Creators post short videos on TikTok trying on clothes or using household items and include links to purchase products on the same platform. It creates a more meaningful experience for consumers, who can see real people testing products instead of having to wade through reviews written on traditional e-commerce sites.

Ivy Yang, founder of Wavelet Strategy, a strategic public relations consultancy, says she recently purchased a dust mite-removing vacuum from Amazon shortly before she came across a video on TikTok Shop featuring a similar product. I quickly realized that the TikTok Shop version had more features, so I ordered, tried, and returned it from Amazon. For her, that’s the appeal of shopping on TikTok. “I want to see how this works in practice,” Yang explains.

In theory, that’s what makes Direct shopping It’s even more popular, at least in China, because influencers can now promote products on camera in real time, and there’s little editing that might hide any potential flaws in the product. In recent years, live streaming shopping has completely reshaped how people buy things in China and has become one of ByteDance’s main revenue pillars. But despite how hard TikTok tries, it simply hasn’t been able to replicate that success in the US. Kaziukėnas says TikTok Shop’s performance will likely fall short of ByteDance’s expectations, especially when it comes to live streaming shopping.