You can buy Instacart groceries without leaving ChatGPT

OpenAI and Instacart are launching a grocery shopping experience within ChatGPT, allowing customers to brainstorm meal ideas, create a grocery list, and check them out, all without leaving the chat interface.

This builds on the existing partnership between OpenAI and Instacart; Over two years ago, Instacart Fired An in-app AI search tool powered by ChatGPT, which helps shoppers ask questions about what to make for dinner or how to adapt to dietary restrictions.

The relationship between OpenAI and Instacart appears to have only deepened following Instacart’s former CEO Ransom Simo — who was already on OpenAI’s board of directors — joined the company as chief applications officer in May.

Proxy commerce — using AI tools to conduct shopping research and make purchases on a user’s behalf — is a current priority for OpenAI. The last day of development focused on its plan to Building applications in ChatGPT. In early developer preview, ChatGPT has launched integrations with apps like Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow; Since then, OpenAI has announced more partnerships with… goal, Intuitet al.

Before the holiday shopping season this year OpenAI and confusion In-app features have been announced that help users make decisions about what products to buy – so, you can ask ChatGPT to help you find the best deal on a gaming laptop that matches your specific criteria. Adobe expected this Online shopping with the help of artificial intelligence It will grow by 520% ​​this holiday season.

Despite the huge popularity of ChatGPT, OpenAI is not profitable May not For several more years – if that happens. Its products are so resource-intensive that subscription costs don’t take into account the amount of computing power the company uses to run its product. These proxy trading tools could give OpenAI another way to make money, since it would take “Small fee“When it helps merchants make a sale. But it would take a significant amount of ChatGPT-based shopping for those fees to make a dent in OpenAI’s debt.