X cuts off the European Commission’s advertising account after being fined 120 million euros

On Friday, the EU slapped X with A fine of 120 million euros (about $140 million) for violating the Digital Services Act (DSA). This was the first time a penalty was imposed on a company for violating the law. Elon Musk responded with his brand and professionalism by posting “prattleon Close her advertising account.

According to Pierre, the Commission has not used its advertising account since 2021, but used a post format explicitly intended for ads in its announcement. Fine against X. he Claims The commission posted “a link to trick users into thinking it is a video and to artificially increase its reach.” (For the record, the post itself includes a video.)

The retaliatory cancellation of the European Commission’s advertising account is unlikely to fundamentally change things for either X or the EU. If, as Pierre claims, the Commission has not used its advertising account since 2021, holding it hostage is unlikely to give X any leverage. Although she can appeal the decision, X is currently still on the hook for the hefty fine. Additionally, it must provide details on how it plans to address “deceptive” use of verified checkmarks within the next 60 days, or face additional penalties.