X CEO has come out after failure in everything she claimed

Linda Yakarino descends as an executive head of X – and leaves the well -known platform as Twitter in a worse place than it was when it started.

A day after X users circulated viral shots from Grok Chatbot to the company that distorts the Jews and declares themselves “MESHITLER”, Yaccarino Thank you Elon Musk In order to “give me the responsibility to protect freedom of expression, transform the company, and convert x to apply everything.” She said that the platform began “the decisive early work needed to give priority to the safety of our users – especially children” and that the Money X payment platform will reach “soon.”

But in the spirit of X’s private community notes, let’s cut these claims.

“Protecting freedom of expression”

Musk, who called himself A student of freedom of absolute expressionIt is supposed to be purchased on Twitter in 2022 due to “the possibility of the platform for freedom of expression around the world.” But as my colleague Adi Robertson Written at that time“Although its comprehensive announcement, it seems that the eye of Musk is fully focused on a much smaller question about Twitter’s internal rules.”

Before Yaccarino joined, Musk took some of his problems with Twitter bases by allowing some of The worst people on the Internet Return to the platform. However, in light of Yaccarino CEO, X collected government control requests abroad while using lawsuits to harass its critics in the United States:

“The heart of the company”

It is difficult to determine the official scales here, but finances and use indicate that X is generally in a declining direction. It is not great for the person whom Musk said is supposed to be responsible for the platform “commercial operations”.

Musk drew a bright picture of X, saying In May 2024 The platform has “600 million active users per month”. In March 2024, Yakarino He said that There has been “a 12 % jump at the time he has spent on the platform since last year.” But the joint data with it freedom From the digital intelligence platform, a similar platform indicates that X has already lost a large part of the active user base since Yaccarino.

In June 2023, when Yakarino OfficiallyThe platform had 388.5 million users via iOS and Android applications, according to ThaNBB; As of last month, it had 311.1 million users – a loss of more than 75 million users.

Yaccarino was previously an advertising executive director at NBC Universal, and part of her job was to enhance fragile relationships after accidents such as Musk Supporting white pride – Which caused the withdrawal of companies such as Apple and Disney spending on the platform – and informing advertisers in a New York Times It happened to “Go to yourself(Yaccarino described the lastA clear view of our position. “))

It is true that Apple returned to announce X earlier this yearAnd Bloomberg It was reported on Emarkter estimates In March However, X is expected to have its first year of advertising growth in 2025. But did Yaccarino have a lot of relationship? According to Emarketer Exec at the time, the growing ads spending partially due to MUSK’s close relationship with the Trump administration – it is much easier to keep advertisers when you can ftc Forced companies to work with you. The relationship of musk and Trump More rock nowTherefore, the long -term success of this plan seems increasingly unclear, even if it is Yakino Pride The platform welcomed 96 percent of “senior advertisers” to the platform.

Another scale of X is not already turning? He bought Musk Twitter for $ 44 billion in 2022, but when he bought Musk’s Xai X earlier this year, Its value is $ 33 billion on paper.

“Convert X to the application of everything”

As I am WrittenMUSK had the intention of building a kind of WeChat Super Super For a long time, but X of today is still very similar to Twitter yesterday.

X’s primary use is the social media platform: users scroll through the post after publication after publication, and perhaps sometimes it is late for comments created from artificial intelligence. Yes, there are new small features like Voice and voice calls and Custom vertical video tab Copy applications like Tiktok or Instagram. But the “X Money” payment system still did not arrive, though An advertise yaccarino In January, he will arrive “later this year.” After X is folded at AI Musk and the loss of Yaccarino as CEO, it is not clear the priority that the feature may have – especially for X. A new product headWho looks More focus on LOLS.

And about Grook. The robot was updated to be more “incorrect politically” before Yakino announced her journey, and she immediately flooded x with anti -Semitism and frequently Hitler praise Before turning off text responses. The timing is remarkably shining, even if New York Times I mentioned that Yaccarino had “discussed her plans to leave with X -employees earlier this week, before the accident with Grok.”

“The decisive early work needed to determine the priorities of the safety of our users – especially children“

Almost each platform is struggled with moderate things like hatred and harassment, but musk Transferred trust and safety Before Yaccarino arrives, there is a few evidence that it took aimed at a reserve -to -building program – CCDH (which you will remember, said that X has filed a lawsuit against its criticism) The hateful content was flourishing In late 2023. Yaccarino Helded X through Flood from the charts of Taylor Swift Ai Fakes Early last year; One leaflet got over 45 million views and was directly 17 hours before the user’s suspension. The accident led to the provinces Amnesty International Pornography to Combat Awad Which – which The Senate passed.

As for “especially children”, the company has responded serious problems in managing sexual assault materials (CSAM). While x said In 2024 More more accounts were hung in 2023 of 2022 to violate children’s sexual exploitation policies, and the platform also competes with accounts using retailers to try to sell CSAM and announce them in X societies, As mentioned in June by NBC News. In fact, X actually Unavoidable High -level influential In July 2023 it was removed to post a notorious CSAM video.

Yaccarino did not specify when you step down from X. Her profile She now says she is “the former official CEO of X, so it seems that her work may actually take place. She has not said that she might replace her, and he did not do musk either.

But there was one clear thing throughout her mandate for two years: it has always been holding behind the steering wheel.