With its application destroying, Kisha can be the one you want – even the CEO of technology

Kisha – Yes, A teeth brushes with a bottle of Jack Kisha – is now the founding startup. But if you think her journey from the obscene pop star to the CEO is unexpected, you did not care.

Kisha has always adopted contradictions. It exploded on the pop scene in 2010 with unlikely ear desserts such as “Bla” Blaw Blah and “Tik Tok”, and it bears its name with a dollar mark despite the shadow threw on the terrible wealth in Hollywood. She did not let people reject her as a single -dimensional party. While high school students besieged the exams amid Kisha’s rise to fame, she was frustrated about how the most famous party girl in the world got Almost perfect on SaturdayBut she rejected a full trip to Barnard College to sing about urinating in champagne bottles.

The biggest contradiction to the Kisha’s story is that although a pop star’s dream lived on the surface, her years in the spotlight were a nightmare behind the scenes. Now, from its own experience that is under the hands of predators, Kesha builds an application called called crushIt is a way for musicians to find each other, make music together, and create clear and friendly contracts among the collaborators.

Smash aims to dismantle itself using a built -in system to create contracts between artists. The terms of the contracts depend on what each artist decides – for example, the music may decide a license for a specific fee, or request a percentage of royalties over time. Smash will finance itself by taking a small set of payments through the application.

“One of the fiscal leverage pieces, especially on the younger music creators, is that you need a road to the club,” Lagan Separte, co -founder of Keisha, told Kishha, Lagan Sepert, told Techcrunch. “With Smash, we want to give the music creators the keys to entering this club from professionals and other creators without feeling that they have to sign anything, or make any big decisions about the rest of their lives.”

After she filed herself as a power star, Kisha filed a lawsuit against her producer, Dr. Locke, in 2014 because of the alleged sexual, physical and emotional abuse. He immediately crossed it due to defamation, which sparked a high -level legal battle and is counted with the dark side of pop music.

Although Kisha sought to get out of the registration contract with Dr. Locke, the court ruled against her, forcing her to launch three other albums with him.

It was only this month – on July 4, was chosen with great intentions – Kisha released an album without Dr. Look for the first time. But its technical restoration is not enough. Now that she became a fully independent artist, she wants to help ensure that other young musicians do not fall victim to exploitative records as she did.

“It was one of the things that I really paid when I passed this long legal battle to restore her voice rights and restore her music rights,” Sepert said. “I think the motivation behind Smash is more than anything else is an attempt to give creators to reach the society they need to create music independently.”

Construction

If Kisha and her brother will build an application, they will need some technological experience.

Years ago, Kisha attended an event at Actai Ventures and Met Lars Rasmussen, who co -founded Google’s maps and was one of the first investors in the design of Canva Design. The two remained in touch, and when it is time to build Smash, Rasmussen presented it to Alan Cannistraro, which will become CTO in the app.

Cannistraro spent more than 12 years in Apple, where he worked on products for creative creativity such as Final Cut; It also managed to manage a team of engineers to create the first applications ever for iOS, such as Remote, IBooks, iTunes and PodCasts. Start RioStarting a social video, but it was always interested in music.

“In the late 1990s, when all my friends were all used NAPSter, I was telling them,” What is the right of hell, you love this music, why do you spoil the artist? “He has always been in my value system, where artists need their support.”

When Kisha and her brother Lagan and Kenstraro started working together, Rasmussen became one of their first investors. Kisha has even announced the application as part of the Rasmosen Panatianic Festival in Greece.

https://www.youtube.com/watch?

“Smash is a societal platform for music creator. It is a place you can go to contact, create and employ, all while maintaining the rights of what you create,” Kisha said at the festival. “The goal is to convert energy into the hands of creators.”

She added: “The contract is safe – everything is transparent, then you can choose, and you will get approval to the place of your art and the place of your voice, and how it goes to the world, while preserving the rights of what you just created.”

The Smash application remains a continuous work, and it intends to open it to some artists later this year. But to test some of the technical tools that the company has created so far, Smash hosted a competition where artists can present Enhance From Kesha’s “Boy Crazy” – the five winners of the competition will get a reformulation on the Kesha’s Record of what Sebert calls “REMIX Industrial Rish”.

“I have recovered the rights in my voice for the first time in my adult life about a year ago, as a 37 -year -old woman,” Kisha said at Panathēnea. “Specific deals like this are normal.”