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First time Alessandra Madison’s husband is established Artificial intelligence in their relationship It was late 2024.
She had forgotten to perform her nightly bowing ritual, so he asked her ChatGPT How to discipline her properly. She says the big language model suggested a “two-in-one punishment,” writing 100 lines of “I will remember to kneel for my domme every night” while kneeling the entire time.
Although the couple started exploring Network In their marriage 15 years ago—they are in a dominated relationship—AI-generated punishment was new territory for them.
Since then, Madison, who is 44 and lives in Los Angeles, says she has come to think of AI as a “powerful booster” for networks. “Often, in dom-sub dynamics, when a submissive misbehaves — if consented to — you’ll get a punishment. You want something specific that fits the crime, basically. It’s like a new set of eyes on your relationship.”
Artificial intelligence represents a unique development in how power is distributed between people in bondage and discipline, dominance and submission, sadism and masochism – BDSM. The structure of the lifestyle, as everyone who spoke to WIRED for this story pointed out, is grounded in the basic principles of consent, safety, communication, and trust. But for those dealing with trust issues, or who simply want a non-judgmental space to ask questions about BDSM, AI is becoming an increasingly attractive option.
“I have gotten value from the AI as it has helped me understand myself better as a submissive. Sometimes I ask it questions or describe something that feels confusing to me and I ask it to help me understand,” one user posted on r/sub-campus subreddit, where discussions include topics such as Impact playfeeling “to be owned” and How to proceed When the relationship comes to an end. Madison says there are different reasons why AI is attractive to some subs. They’re always available, and easily customizable — “You can make it playful or sadistic,” she noted in a message video-There are low risks of exploration for beginners.
But not everyone is on board. On the same subreddit, AI Dumat was criticized for being “hollow entertainment”, “dangerous” and “miserable”. “It may seem like a checklist,” says the San Francisco-based sex educator. Amber Somerswho is 36 years old and switches between main and supporting roles, is one of the requirements presented by artificial intelligence.
As the discussions heated up and intensified, the market boomed. Joi AI is one of several services — along with Character.AI, Replika, and Soulmaite — that allow users to create and customize chatbots for BDSM role play. According to the company, which describes itself as an “AI relationship” platform, and an antidote to dating apps, “its user base grew five times in 2025 compared to 2024.” Many sex workers, incl Alex Linux and Jenna Starrthey licensed their likeness to Joi (the company declined to share exact user numbers). Developers are also running to Create applications For role-playing chatbots that are “not just erogenous spam, but something that focuses on an immersive and intelligent conversation with a dominant personality.” until Oxy storean online BDSM gear retailer for sub men who like to wear chastity cages, has started offering an AI-based system “BDSM chat” for members, allowing them to indulge in all kinds of dominatrix fantasies; The page advertises “Give in to Mandy” or “Give in to Mike.”
Watching pornography can be a negative experience, but “an AI-powered chatbot gives people a forum to talk about, express and express their sexual fantasies,” says Carolina Bandinelli, an associate professor at the University of Warwick whose research focuses on digital love culture. “The idea that you can program your dominance exactly the way you want it. This is one of the illusions that underlies the relationship between humans and artificial intelligence – the fact that we can shape and model our partner.”