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Nintendo unveiled the entire Switch 2 yesterday, just hours before going to The White House Rose Garden for its own launch: the last, and the largest, A round of definitions yet. Unfortunately for Linationo, the customs tariff struck the countries in which control panels are built, at new rates of 49 percent that they may transfer to American buyers.
The company is partially in this position because it had to adapt to Trump’s commercial policy before. Its manufacture was largely based in China until the first period of Trump, when he created a mixture of customs tariffs in China, Covid’s pandemic, and then, Russia’s attack on Ukraine, in the supply chain. Which prompted Nintendo to diversify, and according to Financial timesMore than half of its American devices are now manufactured in Vietnam and Cambodia.
The Nintendo problem is that these are among the countries that reach more than that through the new “mutual” definitions of Trump, which apply in addition to Current prices. China was affected yesterday with an additional 34 percent tariff on its exports to the United States, Vietnam by an additional 46 percent, and an additional 49 percent.
When Switch 2 is launched on June 5, It will cost $ 449.99. By applying some mathematics that go back, if we deal with the new tariffs with an average of about 40 percent, equivalent to an additional $ 180-share a possible final price of $ 630. Apply the same logic to games Mario Cart World He has already been appointed to a cost of $ 79.99, and you will get a final price of more than $ 110. Use the worst rate of the case – 49 percent Cambodia tariff – and the numbers jump to $ 670 and 120 dollars.
The good news is that there are some factors that may reduce the effect. The first is that Nintendo may have already priced some of this. The company did not know what Trump’s tariff would be exactly, but it knew that there was something coming, and perhaps this consideration included its choice to set the 2 key at $ 449.99 – i.e. more than 50 percent of the original switch of $ 299.99.
The second is that there is evidence that Nintendo planned this in a different way, by storing devices in the United States. the Financial times Reports that the company has already imported “hundreds of thousands” of keyboards to the United States to apply for tariffs, with 383,000 units within five days in January alone. This is many, but the first switch Sell 4.8 million units in the United States During the first nine months offered for sale, so there is no guarantee that the early imports of Nintendo will be sufficient to get the company during the first holiday season without feeling the need to raise prices.
Finally, there is an important warning to all this: we don’t know what will actually happen with definitions. They are supposed to enter into force soon, with a 10 % global tariff that starts on April 5th, the high rates on April 9, but the Trump administration is not something if not expected – and transactions. This may be a hoax, an opening maneuver to start negotiations, or an empty threat, and there is every chance that the customs tariff is delayed or changed before Nintendo paid a year from ever.