Watch Super Bowl 2026 ads before the big game


As NFL fanThe countdown clock is ticking Super Bowl LXDaily showdown between the Seahawks and Patriots. While you wait, it’s time for Super Bowl commercials On your TV (or phone). Brands have been beefing up their campaigns with teasers and sneak peeks on their big gaming sites, and we’re anticipating a drop in more movie trailers as well (new report Michael trailer out, but it’s not a gameday tease).

It’s never too early to start watching Super Bowl ads, and we’ve put together a little roundup for you. While some of these ads are full-on commercials meant to make you laugh, feel inspired, or bet on something, some are short teasers that will pique your curiosity (hello sad-faced Emma Stone).

Vodka, movies, beer, snacks, and apps are in this batch, and the list will continue to grow as we get closer to February 8.


Screaming 7

It’s the return of Sidney Prescott, Ghostface, and a fan theory about Stu with this new trailer for the big, fire-filled game that makes Sidney’s daughter a target. The film hits theaters on February 27.


Uber Eats: Matthew McConaughey upsets Bradley Cooper

Uber Eats is back for this year’s Super Bowl LX ad, and Eagles fan Bradley Cooper isn’t even trying to hear what Matthew McConaughey has to say about…food. Will they face blows? Check out Jerry Rice, Parker Posey and a few other celebrities.


Pepsi captures a polar bear

We have seen polar bears serving as mascots for many years private Coke brand, but Pepsi’s blind taste test of this bear made him feel disloyal.


Super freaky svedka vodka

Vodka brand Svedka has used robots in its ads before, but the company makes its first appearance in this commercial, which was scored by Rick James’ Super Freak. It’s the first time a vodka ad has run during the Super Bowl in 30 years, and the first brand to use it Mostly Artificial intelligence to create his ad.


Toyota superhero belt

Not all commercials are designed to be chaotic or full of surprises, and Toyota blends nostalgia, family and magic in this subtle ad for the RAV4.


Kinder Bueno brings children and compassionate aliens together

Actor William Fichtner takes command of a space outpost in this Kinder Bueno commercial, with intergalactic traveling baby astronauts and cute little aliens who preserve the planet for one reason.


Instacart in the age of disco

Instacart has enlisted Ben Stiller and Benson Boone as disco-loving actors in a series of Super Bowl commercials to introduce the app’s new feature: pick bananas the way you like them. Look for these in-tune brothers to drop another new trailer during the big game.


Liquid IV and EJAE from KPop Demon Hunters

Singer EJAE performs an a cappella version of “Against All Odds” in this teaser for Liquid IV dubbed Tiny Vanity Concert. Who among us can’t sing in front of a mirror? The full announcement will be posted during game week.


Squarespace not available?

We don’t know what Emma Stone will be eating in her Squarepace spot titled “Unavailable,” and we won’t find out until February 8.


Pringles x Sabrina Carpenter

Will fans get an original song to go along with Sabrina Carpenter’s game of picking a Pringles rose? This teaser doesn’t guarantee that, so you’ll have to tune in to the Super Bowl to see it.


Budweiser rings in a milestone

The beer brand is getting emotional in celebration of its 150th anniversary this year, and this ad shows the Budweiser horse mascot flying. (No, this is not Pegasus.)


Tree hut

Tree Hut is known for its sugar scrubs and other body care products, and this sticky ad redefines what a smear campaign can look like.


Homs on the rich

This Super Bowl ad begins with a few lines and images about rich people and health care, and – narrated by Common – asks you to think about your wellness.


Grubhub raises money…and food

Grubhub has made good on its promise to “put their mouth where their money is” — and it’s not just about the food. Listen to what George Clooney has to say.


Sportsbook fanatics and Kardashian Kors

Well, technically, Kendall Jenner isn’t a Kardashian, but you get the drift — and the rumors — with this Super Bowl ad from Fanatics Sportsbook, a sports betting platform.


Oikos strengthens you

Kathryn Hahn impressively pushes the trolley uphill in this Oikos ad that also features Derrick Henry.


The wisdom of Michelob Ultra and Kurt Russell

You’re rooting for Kurt Russell and Louis Pullman as they hit the slopes at Michelob Ultra’s newest big-game zone, which also features two Olympians: TJ O’Shea and Chloe Kim.



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