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Disney, my world and many of their entertainment companies litigate Against the famous Midjourney creative service on Wednesday, claiming that the company committed the violation of copyright. It is a big step of power players and will undoubtedly create ripples across AI and entertainment industries that will flow along the way to what you can create using artificial intelligence tools.
Midjourney He is one of the many Image generators Amnesty International That uses the technology of Text To-MAIGE AI. Using an account, anyone can use its models to create digital images. Many photo generators of artificial intelligence have internal policies and handrails that prevent people from re -creation of brand slogans, celebrities and other types of well -known materials and sometimes protected rights. Disney and Universal claim that Midjourney did not take these precautions even after they arrived at the company to express their concerns.
The companies said in the lawsuit that the Midjourney technologies from AI for the next photos and videos “integrate and copy the famous Disney and Universal characters” without a suitable license or his hand in the original construction. They wrote: “Midjourney is a free contestant in copyright and a bottom of plagiarism.” Midjourney did not respond to a comment for comment.
The case of more than 100 pages is separated from the methods that Midjourney enables its users to re -create characters belonging to the worlds of Disney and the various universal, such as Marvel and Star Wars. It includes examples of photos that companies have been able to generate using Midjourney, which are characterized by some distinguished characters, including those in SHRK and Star Wars and how to train your dragon.
Disney included these pictures in a lawsuit to show AI’s photos created with Midjourney, which mimics the copyrights protected.
Copyright It is one of the basic legal and moral issues in artificial intelligence, and this is far from the first lawsuit between entertainment companies and artificial intelligence companies. There is a continuous collective lawsuit from a group of artists, led by Carla Ortiz, against Amnesty International. Publishers, like the New York Times, are also anxious, as they suy the Obayye maker. (Disclosure: Zif Davis, the parent company CNET, filed a lawsuit against Openai, claimed that it had violated the copyright of ZifF Davis in training and operating artificial intelligence systems.)
At the same time, some entertainment companies slowly explore ways to integrate artificial intelligence into the creative workflow. Disney was somewhat about artificial intelligence, and she did not support or seek to obtain partnerships such as her entertainment peers in LionsgateBut not publicly excluding this possibility. This possibility is reflected in the Disney statement to CNET via email.
“We are optimistic about the promise of artificial intelligence technology and optimism about how to use it responsibly as a tool to increase human creativity,” said Hurasio Guterres, the main executive vice president and senior compliance. “But piracy is piracy, and the fact that AI does not make it less violating.”
Another example is Disney cited the lawsuit.
Read more: Inside the struggle of power in Hollywood: Where does human creativity go from here?
The lawsuit represents a way forward for Disney and Universal and adds another strand to a already legal network.
“The lawsuit filed by Disney and Universal is important in drawing a line in the sand with artificial intelligence developers such as Midjourney,” wrote Robert Rosenberg, an intellectual property lawyer and former general advisor at Shottime Niturx. “As the lawsuit explains, the only way to produce artificial intelligence platforms is a picture of Yoda, Shrek or Darth Vader is that she trained her model by eating copyright photos of these characters. It does not invent new characters here.”
At the present time, we will have to wait and see how this case and other court cases are presented. Meanwhile, Midjourney users and other artificial intelligence users can continue to use these services. For more, check Outside our guide To understand copyright in the era of artificial intelligence.