Tubi is the first streamer to launch a native app under ChatGPT

Tubi, the streaming service owned by Fox, Announce On Tuesday, it launched its native app inside ChatGPT, giving viewers an easier way to discover its large library of more than 300,000 movies and TV episodes.

While competitors love Netflix and Amazon Prime Video They’ve been experimenting with AI-powered recommendations within their own platforms, and Tubi is the first major streaming service to build a personalized experience directly inside ChatGPT.

To access the integration, users can install the Tubi app from ChatGPT App Store And start typing “@Tubi” in the prompt. From there, they can submit natural language requests like “sexy story for girls’ night out” or “something funny,” and instantly get curated recommendations tailored to their preferences, all linked to titles available on Tubi.

The launch comes as competition intensifies across the live broadcasting industry. With endless entertainment options, discovery has become a challenge for all platforms vying for the viewer’s limited attention. Many streamers have even begun incorporating features inspired by social media platforms to keep users engaged, reflecting broader shifts in how audiences consume content.

Toby’s move is based on previous experiences with artificial intelligence. In 2023, the company presented “AI rabbit“, a feature within its mobile app powered by ChatGPT that allowed users to ask specific questions and receive personalized recommendations. However, the tool was discontinued the following year.

The new ChatGPT integration suggests a strategic pivot: Instead of trying to replicate AI experiences in-house, Tubi now meets users where they actually go for answers. ChatGPT accessed 900 million weekly active users In February. Tubi has reported over 100 million monthly active users.

In separate news, Toby Recently launched “Creatorverse Incubator”, a new initiative aimed at supporting emerging content creators. The program offers promotional support and potential funding opportunities for original shows that will debut exclusively on the platform.

OpenAI first foot A way for developers to build applications inside ChatGPT in October. Now, dozens of companies have launched integrations, such as Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, and Zillow. SeatGeek The latest application was local.