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Brad Pitt and Tom Cruise exchange viral blows Clip generated by artificial intelligence on social media, sparking backlash from the film industry. Chinese company ByteDance’s new video creation modelSeedance 2.0 allowed people to create fictional videos with real-life likenesses with short prompts. Irish director Ruairi Robinson Use two lines to create a clip of Pete and Cruise fighting.
If ByteDance sounds familiar to you, that’s because the company also owns TikTok globally, although it only recently… It sold its ownership in the United States From a social media and video sharing platform for American companies. Oracle, MGX and Silver Lake each hold a 15% stake.
The actors of this latest viral hit Ai ramp The video still doesn’t look like a perfect re-creation — the close-ups of Brad Pitt’s fake face, in particular, have an “uncanny valley,” a dreamlike AI appearance where the pieces blend into his flesh very seamlessly. However, A CNET poll A poll from earlier Tuesday showed that while 94% of US adults believe so Confronting AI slop on social mediaOnly 44% said they were more confident in their ability to narrate real videos than AI-generated ones.
One of the most interesting parts of Pete Cruise’s video is the dialogue, in which computerized versions of the actors fight over a supposed assassination plot involving Jeffrey Epstein, a convicted sex offender who maintained relationships with the rich and powerful around the world. The resemblance between the actors has become a way to push conspiracy theories I’ve been catching steam Like millions of pages of Revised emailsReceipts and other documents that make up the Epstein files continue to flow from the US Department of Justice.
Hollywood fights back as AI-generated content consumes images of actors and copyrighted content alike. Major studios and their workforces alike have united to push back against the precedent set by viral AI video.
According to The Hollywood Reporterthe Motion Picture Association demanded that ByteDance “immediately cease its infringing activity” through Seedance. SAG-AFTRA, the labor union that represents Hollywood artists, issued a statement Friday saying it “stands with the studios” in condemning the Seedance video production model.
The Screen Actors Guild specifically cited Seedance’s unauthorized use of members’ faces, likenesses and voices as a threat that could lead to actors being suspended.
“Seedance 2.0 ignores law, ethics, industry standards and basic principles of consent.” The Actors Guild said in its statement.
Representatives for MPA and SAG-AFTRA did not immediately respond to a request for comment.
Similar AI-generated videos use likenesses of other famous actors and big IPs, creating clips that mimic the aesthetics of Star Wars lightsaber battles.
Similar videos created by Seedance have depicted Star Wars characters dueling lightsabers as well as Marvel superheroes Spider-Man and Captain America brawling. Disney issued a cease-and-desist order to ByteDance on Friday in response to these videos, which it claims constitute copyright infringement, according to BBC.
A ByteDance representative did not immediately respond to CNET’s request for comment, but issued a statement to the BBC saying it is “taking steps to strengthen existing safeguards as we work to prevent unauthorized use of intellectual property and the like by users.”
In the wake of the viral incident, ByteDance has updated its tool to prevent people from uploading photos of real people for AI-generated content, but it remains to be seen how effective this policy will be. It certainly won’t limit the production of videos featuring masked or anthropomorphic fictional characters like Spider-Man or Mickey Mouse.
As artificial intelligence models continue Create humble versions of cultural iconsThis won’t be the first — or last — legal battleground for AI video generation.