Tinder tests allow users to set “height preference”

Tinder tends to a reputation for applications for surface with the launch of a new feature that allows paid subscribers to add height preferences to their personal files.

After Reddit user Publish a photo From the preparation of the new height in the Tinder application, a company spokesman confirmed to Techcrunch that the discovery preparation was launched as a global test.

Partners in Tinder Gold and Premium will be able to test the test set, but not free users, as we were told. In addition, the preparation will indicate a preference, instead of working as a “solid filter”, the company says. This means that it will not prevent or exclude personal files already, but instead inform the recommendations.

“We are always listening to what matters more for Tinder users – and a high height preference test is a great example of how to build urgency, clarity and focus,” Phil PRICE FRY, VP Comms in Tinder, said in a statement via email. “This is part of a wider effort to help people deliberately communicate on Tinder. The principles of our new product direct each decision, and this decision speaks directly to a few: giving priority to the user’s results, moving quickly, and learning quickly. Not every test becomes a permanent feature, but each test helps us to learn how we can connect more intelligent experiences, more important experiences and push the category forward.”

Although dating applications usually allow users to liquidate people with more traditional concerns, such as a person’s age or whether they want a long -term relationship or children, the height is possible to cause more controversy and anxiety.

Since the emergence of online dating, the focus on a person’s physical – like its appearance or size – has become a key factor in determining who deserves the match. Tinder helped accelerate this trend thanks to its user interface, which focuses heavily on looking at people’s images. Other Tinder users often interact quickly with these images with the right or right strikes to indicate attention.

In addition to exposing people’s preferences to the popularity of traditionally attractive dating applications that led to a culture where a Bias towards the longest men It became the base. that it It is not uncommon to be present via profiles As women, they only search for matches with at least 6 feet long, for example – even if in real life are more flexible in this requirement.

He mocked Tinder in this direction in previous years, as is the case when I made the day of April Fools advertisement This will He presents The “Verification of height” feature in its application. (Many men You did not find This special joke is funny.) The bias of height was also the subject of other satirical simulation, such as Matta Designer Surin Everson imagine A copy of Tinder allows men to exceed the requirements of high users for a fee.

The company may hope to add the height preparation to encourage more women to use and push the application, which tends to be more intense Driving it to men in the United States and Internationally.

The launch of the test follows the last Tinder Parent Match, which It revealed a 5 % decrease in the payment of users. The subscribers paid via dating applications in the match decreased to 14.2 million in the first quarter, a decrease of 14.9 million users a year ago. The company is in the middle The transfer of the last CEOWith the position of CEO of Match Spence Rascoff to run Tinder later this summer.