TikTok lets users control how much AI content they see

TikTok is testing a new control that will allow users to manage the amount of AI-generated content that appears in their video feed on the app. To help make the filter more effective, the app will also soon start adding invisible watermarks to AI content.

the New AI slider It will appear alongside other TikTok content controls under “Manage Topics,” which currently lets users decide how much they want to see from content areas including dance, current affairs, and fitness. Just like these sliders, the AI ​​control will allow users to request to see more or less AI material, two levels in either direction.

The AI ​​slider will only work if TikTok knows which content was created using AI, so it improves detection as well. Recognizing that users often remove visible watermarks from AI-generated content, the company will begin adding invisible watermarks to content created using its own tools like AI Editor Pro, along with any videos uploaded using C2PA content credentials – Industry-wide authentication standardAlthough it was already so It showed its limits.

TikTok says both changes will be rolled out over the “coming weeks,” though AI content control is only a test for now.