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For TikTok users In the United States it opened program Today, they were greeted with a pop-up asking them to agree Social media The platform’s new terms of service and privacy policy before they can resume scrolling.
These changes are part of TikTok’s transition to new ownership. In order to continue working in the United States, Tik Tok The United States government was forced to move from Chinese control To a new corporate entity with an American majority. The new entity is called TikTok USDS Joint Venture LLC, and consists of a group of investors that includes the software company. oracle.
It’s easy to click “Agree” and continue Scroll through videos on TikTok, so users may not fully understand the extent of the changes they are agreeing to through this pop-up.
Now that TikTok is under US-based ownership, it will likely collect more detailed information about its users, including precise location data. A TikTok USDS spokesperson declined to comment.
Here are the three biggest changes to TikTok privacy policy Which users should know.
TikTok adds precise location tracking
Tik Tok has changed Location tracking It is one of the most notable updates in this new privacy policy. Prior to this update, the app did not collect precise GPS location data for users in the United States. Now, if you give TikTok permission to use location services on your phone, the app may collect precise information about exactly where you are. Similar types of precise location data are also tracked by other social media apps, e.g Instagram And X.
Old Privacy Policy:
We collect information about your approximate location, including location information based on your SIM card and/or IP address. Additionally, we collect location information (such as tourist attractions, shops or other points of interest) if you choose to add location information to your User Content. Current versions of the app do not collect precise or approximate GPS information from US users.
New Privacy Policy:
Location information about your approximate location based on your device and network information, such as SIM card region, IP address, and device system settings. We also collect information, such as tourist attractions, shops or other points of interest, if you choose to add location to your User Content. Also, if you choose to enable Location Services for TikTok within your device settings, we collect approximate or precise location information from your device.
TikTok now tracks AI interactions
Instead of an amendment, TikTok’s policy on AI interactions adds a new topic to the privacy policy document. Now, users’ interactions with any of TikTok’s AI tools clearly fall within the data the service may collect and store. This includes any additional claims Created by artificial intelligence Outputs. Metadata associated with your interactions with AI tools may also be automatically recorded.
Old Privacy Policy:
(These AI interactions were not explicitly mentioned in the previous policy.)
New Privacy Policy:
When you create an account, upload content, contact us directly, or otherwise use the Services, you may provide some or all of the following information… AI interactions, including prompts, questions, files, and other types of information that you send to our AI-powered interfaces, as well as the responses they generate.
We automatically collect certain information from you when you use the Services, including… Automatically uploaded metadata relating to User Content, messages or AI interactions, such as how, when, where and by whom the User Content, message or prompt was generated. Metadata may also include information, such as your user name, that enables other users to trace your User Content back to your account.
TikTok expands its advertising network
This change to TikTok’s privacy policy may not be immediately noticeable to users, but it will likely have an impact on the types of ads you see outside of TikTok. So, instead of just using the data collected to target you while using the app, TikTok can now further leverage this information to deliver more relevant ads to you wherever you go online. As part of this advertising change, TikTok now also explicitly mentions publishers as one type of partner the platform works with to obtain new data.
Old Privacy Policy: