Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
TikTok announced Thursday that it will launch a “bulletin board,” a new feature that allows brands and creators to share public one-to-many messages to their followers. The bulletin board is basically TikTok’s own version of Instagram Broadcast channels The feature is launching in 2023.
Just like with Instagram broadcast channels, only the board creator can post messages, and followers are limited to leaving emoji reactions. Bulletin boards support text, image and video posts.
The feature is rolling out to creators who are at least 18 years old and have 50,000 followers.
The idea behind this feature is to make it easier for creators and businesses to build community by sharing news and updates with their followers, as well as publishing exclusive content. For example, instead of posting updates through a regular TikTok story or post, creators can share them on their bulletin board. The feature also allows accounts to promote their content by sending it directly to followers.
The launch wasn’t a surprise, as TikTok was Spotted feature testing In June.
During the beta phase, TikTok says artists and musicians used the bulletin board to share newly released music with followers and invite them to pre-save upcoming releases. Additionally, People magazine and Paris Saint-Germain used this feature to share news and updates.
“Just like everything on TikTok, all content must adhere to our community guidelines, which we implement using a combination of technology and human moderators,” TikTok explained in a statement. Blog post. “Our security tools are available to mute, block, and report users and content within the bulletin board to help keep communities safe and positive.”
Creators can start a bulletin board by going to their inbox and selecting the option. They can toggle ‘View on profile’ Setting on or off to change the visibility of their billboard. In addition, they can choose a name for their bulletin board.
To join a bulletin board, users can click the name of the bulletin board below the creator bio on their profile. Once a follower chooses to join a creator’s bulletin board, they will receive notifications in their inbox when the creator posts.