TikTok and FIFA team up to cover the 2026 World Cup

If you haven’t already planned to scroll through TikTok videos of 2026 FIFA World Cupthe new partnership between the social media platform and tournament organizer FIFA might motivate you to start sticking your thumb out.

As the soccer tournament approaches — which will take place from June 11 to July 19 and spans 16 host cities in Canada, Mexico and the United States — TikTok will become FIFA’s first “platform of choice.” according to FIFA statement On Thursday, that entails TikTok providing more World Cup coverage, including original content and even live streaming of some parts of the matches.

Don’t miss any of our unbiased technical content and lab reviews. Add CNET As Google’s preferred source.

You can use the FIFA World Cup 2026 hub on TikTok to find content, match tickets, and view information, as well as engagement incentives like stickers and custom filters.

In the United States, World Cup matches will be broadcast live Fox and FS1. If you You don’t have cableyou can get Live TV streaming servicesuch as YouTube TV, which includes those channels. In addition, each match will flow Live on Fox One And the Fox Sports app.

“FIFA’s goal is to share the joy of the 2026 World Cup with as many fans as possible,” said Matthias Grafström, FIFA Secretary General.