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Backed by Peter Thiel and Donald Trump Jr. in 1789 DC, the Enhanced Games aimed to disrupt the Olympics with a competition that would allow athletes to dope. The games will launch in Las Vegas in May 2026, promise $1 million in world-record-breaking rewards and rely on a business model reminiscent of Red Bull, using the spectacle as marketing for future improvement products.
Today on TechCrunch justice Podcast, Rebecca Bellan spoke with Aaron D’Souzaco-founder and president of Enhanced Games, about the business of enhancement, what it means to build longevity, and who can do it.
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