This electronic Polaroid is powered by your phone’s NFC chip

E-ink displays have expanded beyond e-readers. It is now used in Digital photo frames, SmartphonesEven the price tags on grocery store shelves. VidaBay Classic Plus NFC E-Ink Fridge Magnet — which resembles a Polaroid photo — features the same low-power color e-ink displays used in these electronic price tags, but displays images from your phone without the need for a battery.

Small digital photo frames are now available globally in white, red or yellow through the VidaBay online store $35.99 each (Currently discounted to $29.99), or as Three-pack for $99.99 (Now discounted to $86.99).

One of the many unique advantages of E Ink’s e-paper display technology is that it only uses power when changing the text or image on the screen. These small monitors take advantage of this and do not include a battery. Instead, all the power needed to refresh E Ink displays comes from the NFC chip on your smartphone when you transfer images wirelessly using the VidaBay mobile app. Once you view a new image, it will be there indefinitely.

There’s an obvious downside to VidaBay’s e-ink fridge magnets. like Good e-reader Pointingthe color screen they use, Spectra 3100 e-inkIt is designed specifically for retail use and features only four colored particles: black, yellow, red and white. So when compared to products like Aura Ink Digital Photo Framewhich uses an E Ink Spectra 6 panel capable of reproducing thousands of shades, the accuracy of color reproduction on VidaBay’s smaller variant will be non-existent.