The United States government is challenging the second to dismantle Google

Starting in Monday, the United States government will get another rift in persuading a federal judge to dismantle Google, after a different judge I decided to keep it sound Although it is found to be a monopoly.

Google’s lawyers and the Ministry of Justice will return to a federal court in Alexandria, Virginia, for a two -week trial on how to restore competition Declaration technology markets that illegally monopolize Google. It comes just weeks after the provincial court judge, the capital, Amit Mihata – who issued a Historical rule, which is considered a monopoly In online search – he provided a prescription for him to restore competition to the online search market. Mihata’s ruling did not ask the government’s specialization in treating Google damage, including the refusal to sell the required chrome browser from Google, and allow the company to continue to pay for the main distribution of sites on browsers and phones.

The Eastern Provincial Judge of Virginia Leonu Berinka – who also has eliminated that Google is to be a monopoly on market technology in the field of advertising technology – by Mihita’s decision. But she undoubtedly cared about him. However, there is a reason for the Ministry of Justice the belief that it can get a different result in the case of advertising technology when it comes to her request to dismantle Google.

Contrary to the case of research, part of Google’s business was that the government asked BRINKAMA to force it to get rid of central products in discussion. The Ministry of Justice requires the judge to ask Google to sell Excination ADX, which facilitates digital transactions for display ads that appear at the top or side of many websites. BRINKAMA found that Google illegally connecting ADX to the publisher ads server, Doubleclic for publishers (DFP), which web sites use to sell their advertising stocks – so it is reasonable to find that it is reasonable to completely separate Google. The government also wants Google to open a source of the auction logic behind the DFP, and if that competition does not adequately recover, it wants the judge to book the right to force Google to sell this product as well.

On the other hand, Google suggests that the problems found with its dealings can be repaired with some behavioral adjustments, and Distinguish the proposals of the Ministry of Justice As an effort to relax on the acquisitions that the judge did not find to be anti -competitive in itself. Google suggested allowing the servers of the announcer’s publisher advertisement to reach offers in the actual time in ADX-, which is the government that the government argued only that Google Effectively coerced publishers to stick to Google’s Google platforms. It also says that it may allow publishers to export their data without fees, and the commitment to get rid of a Restrictions on how publishers priced their advertising stocks Known as the rules of uniform pricing. Google can also refrain from using auction tactics such as the first appearance and the recent view of its advertising products, which the Ministry of Justice argued unfairly Google.

Like every anti -monopoly experience, there is still a long way in front of us. Google should wait for the ruling on ways of recession before you can resume the discovery of the basic monopoly, which means that even if BRINKAMA is asking for separation, this may be years until it is implemented. But to what extent you will work to go, a lot will say about the judges’ regime’s willingness to dismantle large technology.