The Tooth Fairy has just been reimagined for the tech-savvy generation

Move over, Santa. Now there’s another magical character for kids to follow: the Tooth Fairy.

After creating a Tooth Fairy video dedicated to his nephew, Oliver Fennell noticed a gap. Although there are plenty of Santa followers, there is nothing quite like it for the Tooth Fairy. Realizing that Generation Alpha was growing up with interactive online experiences at their fingertips, they set out to create a new kind of adventure that families everywhere could enjoy.

Track down the tooth fairy Kiki the Tooth Fairy features as its central character. When a child loses a tooth, parents can visit the website and enter their email to receive notifications when Kiki begins her mission. Throughout the evening, the children receive a series of video updates showing Kiki preparing for her trip, leaving headquarters, and traveling to collect the tooth. These updates may include airspeed information, vlog-style check-ins, and great selfies.

The entire experience is hosted on the site, with a countdown to each new video, making it feel like an exciting all-day event that builds anticipation for bedtime. Additionally, Fennell believes evening updates help motivate children to brush their teeth and get ready for bed. Then, the final update takes place in the morning, when the child has been congratulated and can check his special gift under his pillow.

The site launched in October, and is gearing up to launch its redesign soon. Although the core experience will remain unchanged, the site will have a “more playful design and some added details to make it more immersive for kids,” Fennell explains.

Looking ahead to 2026, Finel is preparing to launch a revamped version of the tracker that features more customization. Kiki will say each child’s name, mention their hobbies, and include their picture in each video. Children will also receive personalized certificates for each missing tooth. Another upcoming feature includes oral care videos where Kiki teaches kids healthy brushing habits.

The enhanced experience will be available via a new $20 subscription, which includes 6 visits to Kiki.

Additionally, Fennell plans to adapt the product for families in Latin America and Western Europe, making it more culturally appropriate. For example, while the Tooth Fairy is most popular in the United States, the Tooth Mouse is popular in France, Spain, and Russia.

He also hopes to partner with pediatric dentists, so dental practices can offer the Kiki the Tooth Fairy experience to young patients. Pre-appointment videos can help relieve anxiety, while post-visit rewards encourage kids to return to the dentist and make the experience more positive.

Other long-term roadmap plans include branded toothbrushes and toothpaste, each accompanied by a personal video of Kiki selecting toothbrush bristles, selecting colors, and assembling them specifically for the child.

The Tooth Fairy tracker is free to use and does not require any app or account.