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According to what was reported, the company tried to delay the $ 299 of GeForce RTX rsx 5060, which is usually the best -selling graphics processing unit. NVIDIA has repeatedly said that the 60-Series budget cards are the most popular, and this year I tried to ensure that by blocking access to auditors and their pressure on the new 5060 drawing in the best possible light.
NVIDIA might have wanted to prevent repetition in 2022, when it launched the predecessor of this card. These reviews were strict. It was called 4060 “a slap in the face for the players” and “damping from the graphics processing unit.” I had guessed that 5060 was going to the same fate after seeing How auditors deal with 5080Which offered the extent to which small NVIDIA devices improved throughout the year and relied on programs to compensate for gaps.
But Nafidia has other plans.
Below are the tactics that NVIDIA just used to throw from the smell of the fifties of the twentieth century, as shown individually by Gamersnexusand Videocardzand The devices are not squareand Gamestar.deand Digital museumAnd more:
It is clear that some auditors installed NVIDIA on this proposal, which led to early reviews as the plans seemed positively stacked in favor of the fifties of the twentieth century:
But the reality, according to the reviews that have been struck on the Internet since then, is that the RTX 5060 has often fails to overcome the four -year -old RTX 3060 TI, often. The cheapest Intel $ 250 B580.
However, the faded improvement of 5060 has been overwhelmed by the story of a juice: NVIDIA decided to threaten it incomprehensible Gamersnexus Future access to the graphics processing unit coverage. Yes, the same thing Gamersnexus this sophisticated A strong reputation To defend consumers from predatory behavior, and published only last month Report on “GPU” Which accused Nvidia of misleading marketing. Bad step!
in 22 minutes videoGN claims that NVIDIA threatened to cut access to cooling and cumin experts in NVIDIA unless GN agrees to do the thing that you see in the above plans – compare cards with fake frames to the cards without them. GN claims that the recorded phone conversations to prove this, which are likely to be legal because NVIDIA was also recording it.
“Just to be clear, Nafidia, I am ready to release them,” Editor -in -chief GN Steve Burke threatened.
Registering every conversation is not how companies and auditors usually work. There was a dangerous collapse in confidence if we found ourselves here!
Nvidia is within its rights to block arrival, of course. NVIDIA does not have to send graphics cards or give interviews. You will only do it if it is good to work.
But the undeclared era of product reviews is that the press, As a wholeHe gets a chance to warn the audience if it is a movie, video game or GPU not worth their money. It works in both directions: The media also gets an opportunity to warn that the product is very good you may want to already lock. This undeclared rule is what NVIDIA tramples here.
Nvidia tramples an undeclared base
On Wednesday, May 14, I asked NVIDIA at a group press conference: “Are there no reviews for RTX 5060 before our readers can buy it?”
Nafidia did not deny that. “The units will be available as of May 19,” Nafidia’s response was Jurburis Brook Bin Perindo, which apparently means that the lack of early supplies of the graphics processing unit, not an unstable campaign to influence early reviews, will be the responsibility of the gap.
Earlier in the same briefing, HardwareluxxAndreas Schilling wrote a similar question and got a similar answer: “Can you share your thinking about the reason for NVIDIA driver on the RTX 5060 driver with availability and not giving us the opportunity to make our reviews before that?”
Berraondo replied, “We are focusing on providing a great day experience, GeForce RTX 5060, with our driver ready for the game, which will be available to everyone on May 19.”
But as Gamersnexus Soon other publications revealed, “Everyone” had not been waiting until the nineteenth to start the test. NVIDIA did not respond to repeated requests for comment on Gamersnexus Objects.
NVIDIA’s misleading statement was not about the card. During the same Wednesday’s briefing, instead of sharing the standard plans in NVIDIA, the Director of Geforce Gustin Walker Products Administration claimed that the new graphics processing unit “allows you to play your games in more than 100 frame Black legend Wonding In 130 frames per secondCyberpunk 2077 In 148 frames per secondand and Half-Life 2 RTX In 130 frames per second.
I laughed when I read the beautiful print and saw what NVIDIA means “Maxed out”. This meant the resolution of 720 pixels, DLSS-upscaled to 1080 pixels, with up to three in four frames imagined by artificial intelligence no $ 599 budget AMD CPU, You can buy one of the best money.
One of the other news in NVIDIA of the same briefing is that DLSS 4 with multi -frame generation is available in more than 125 games and application. “DLSS 4 is the fastest game technology that is built in our history,” Walker announced.
Does this mean that GPU auditors can no longer write down these graphics cards for marketing only by twice a few game developers.? I thought about myself.
But no: starting today, Nvidia website Only 29 games are listed with full local support for the multi -frame dLSS generation. The only way that NVIDIA can reach 125 through the games account where players must be forced through NVIDIA drivers, which do not give any indication of adoption by gaming developers.
Now, I wonder: Where can Nvidia try to pull the wool on our eyes?
I can not fully understand the reason for the risk of breaking confidence in the way I did this week. I mean, yes, NVIDIA now has damage money from artificial intelligence, and games can feel like a later idea.
NVIDIA networks are now larger than gamesWhich now represents less than 10 percent of the total NVIDIA revenue. Company Make Sincere From artificial intelligence in one quarter Of the total game sales per year. It is no wonder that the MSRP graphics processing unit is provided when their makers are richly rewarded to place silicone capacity towards artificial intelligence chips instead.
But this seems to be a good argument for Excel Stop Whether its games processing units are selling, not why you may feel the need to interfere in reviews. If the RTX 5060 desktop does not reach sales targets, the company will be more than OK. Nvidia will be fine if everyone begins to question its integrity.
What may help explain this batch, though, is the need for Nafidia to make the new founder’s vision of games to a reality. In CES 2025, CEO of NVIDIA Jensen Huang started a big discussion about “fake tires” among PC players When suggested that they were the future of graphics – effectively, the idea should draw your game every scene of 60, 120 or more per second. That artificial intelligence cannot only, but He should Fill the gaps.
it’s not So Far -up to an idea: As my colleague Tom Warren noticed in January, “Many modern” games “are already fake”, and it has been for years“This may be the reason that NVIDIA was very compressed about adding such comparisons to their reviews. We have greatly ignored.)
But in the end, Huang claims that RTX $ 5070 is $ 549 It was not true. The MFG thing from NVIDIA is that it needs adequate real tires to start, or it does not feel smooth, and if she already feels smoothly, you may not need additional frames. It is not a silver bullet that can make a capacity of 1440 pixels feel like a 4K card, and according to Dave James with Computer gamesIt is not enough to make the new 1080p new NVIDIA card look like one, either.
in One of the first real reviews of RTX 5060With video examples, James explains:
You will not be able to use the MFG to be able to raise the accuracy on the low RTX 5060 to match the 1440 -pixel screen, even with DLSS. You will not be able to use MFG to enable you to run at the highest settings in the game, even sometimes at 1080 pixels.
Additional cumin rates and low input frame either make it a nightmare rising or ultimately created tires created a ton of unpleasant artifacts while running in any gameworld game in it.
During, Hardwareunboxed I published a review This indicates that the new 5060 may not be much faster than the old 4060, even at 1080 pixels. They found it 20 percent faster on average over 18 games, and 8 percent faster in Star Wars out of the law9 percent faster in 2 HeardAnd 10 percent faster in Black OPS 6. In 1440 pixels, INTEL Arc B580 offered $ 250, which is the lowest rate of 1 percent better, which is the super deal if you can find it at this price.
We may never know the number of computers players who bought RTX 5060 without seeing any such comparisons, because NVIDIA maintained appropriate reviews from arrival on time. But in many cases, it will not have been too late to return these graphics processing units. Perhaps the bad behavior of Nvidia is sufficient to push us to Buy the new AMD card Or wait Next Intel Card Instead, the challenge Nafidia control 90 percent on the market Perhaps it brought some urgent need a race.