The new court files show that Meta Execs agreed that Facebook loses to Tiktok

Meta Mark Zuckerberg, CEO of Meta Mark Zuckerberg and Instagram President Adam Museri and other Meta executives that Tiktok was overcoming Meta in his own game. This is according to a new deposit in the US Federal Trade Committee A lawsuit against monopoly Against the technology giant, published on Monday.

The document, dated February 2022, includes talks between a number of Meta executives who discuss Facebook and Instagram strategy and market position. In one of the messages, Zuckerberg Facebook described as “challenger” who “lost reason and momentum”, with the addition that Tiktok creates “a sense of common context” where friends see the same memes.

Mosseri also agreed that Facebook should be considered a competitor now, noting that the virtual discovery engine is no longer. He suggested that the favorite discovery engine be YouTube, but he expected Tiktok to exceed the Google -owned video platform in time, given the descriptive data.

“The most distinctive strategy in Facebook is to be the surface of the virtual detection. But it is interesting that (Tiktok) is a 100 % video and strikes us strongly,” Mosciri wrote. “I think they are planting the market of social mobile devices and eating on the TV, the videos is long in shape, Netflix too.”

Musairi was right. Tiktok surpassed YouTube Average time in the United States in 2021I found one study. Another study by Qustodio for parental control programs discovered that children between the ages of four to 18 had to have. He spent 60 % time on Tiktok more than YouTube in 2023. Last year, Tikhak I started allowing 60 minutes download downloads To challenge YouTube.

Only this week, Netflix presented its Tiktok -like experience In its mobile app, to provide a new vertical video feeding for the recommended videos, dedicated to the individual user.

However, at the trial, the United States government is trying to prove that Mita has violated competition laws by obtaining companies such as Instagram and WhatsApp to create social media monopoly. It can harm a document like this in the case, given that, internally, the executives were discussing how misinformation of Facebook by Tiktok.

For example, Zuckerberg pointed out that even if Facebook remains the largest application in terms of the number of people who deal with it daily or weekly, this is no longer the largest application of time it spends.

He also indicated that Tiktok has a way to provide people with a sense of common context. That is, if you and your friends are interested in the same things, you are likely to encounter the same things in the Tiktok summary.

“This makes it social by nature because instead of having to send some content to a friend, you can just assume that they saw that,” the CEO explained. “If we are able to reach a level like this with the subjects and content that is not connected to the FB, it will be great.”

Execs others also give up in.

The head of the WhatsApp Cathcart indicated that Tiktok users can comment on a video in a specific place, which will lead to the algorithm to bring them and other commentators to the same videos over time.

Stan Chaudnovsky, then Vice President and GM in Meta, added that Meta has now started competition in an area that has become very fragmented with “a group of companies that deal with our growth.”

“Just adding a new format (as we did with stories) is no longer sufficient anymore. There are only many other places that people should be,” citing other common social applications in the United States, such as Tiktok, Twitter, IMESSAGE, Snap, YouTube, Reddit and Discord.

John Higman, then the Vice President of Advertising (now on the senior revenue officials), agreed that Tiktok was “clearly in the foreground” in areas such as short video content, classification capabilities, and construction tools, but he said he believed that Meta could close the gap by making creators also publish with parats.

However, he said he was the least certainty about the extent that was behind a dead learning and the technical aspect of things, and in terms of creation tools. The document draws a picture that from the Meta point of view, Facebook is weak in the social media market.

It is also not the only document that appeared during the trial to show a dead fear of competition. Zuckerberg witnessed himself last month Tiktok’s success was a risk to Meta’s work and slow growth.