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In another great event, Apple presented on Tuesday the latest selection of iPhone: iPhone 17and 17 Pro and 17 Pro Max, A new version is called a thinner called IPhone air. The “Air” brand aims sometimes Less expensive – Apple products such as MacBook Air and iPad Air. But he also remembers time when smart phone makers are He was chase A thin phone constantly. However, in the era of artificial intelligence, the size of the device is not necessarily important; It is what the program can do.
On this front, Apple left its competitors.
In that IPhone 17 eventThe company only referred to artificial intelligence technology several times: to reformulate some of the updates announced in June In wwdcLike visual intelligence and models on the device, and in some aspects Calls The lead center.
The most persuasive use of Amnesty International has not been provided as a phone upgrade; He was The direct translation feature that works on the upcoming AirPods 3 from Apple.
There was no mention of Siri at all, with the same Amnesty International or otherwise.
a lot He has He was to make on how Apple’s miscalculation can affect artificial intelligence that negatively affects its position in the industry and its success in the future. Meanwhile, Google presented last month its last version of Android phone, which works in a newitel with Pixel 10And IPHONE owners are still waiting for the Siri Amnesty, which was It was delayed until 2026.
To date, I just released Apple AI’s foundation features For its devices, such as artificial intelligence writing tools, summary, artificial intelligence images (which some Complain Not very good), live translation, visual research, and GenmojiAmong other things. However, the digital assistant who understands a wide range of questions – without postponing ChatGPT – or one can provide an additional context from your iPhone Applications Still late.
Recently, it has been reported that Apple is looking forward to third parties to help catch up with the artificial intelligence race. AI improved Siri can manage some other technology-such as Google Gemini – Under the cover.
At first glance, this delay, along with the decision to rely on a third party – or even perhaps Great acquisition It seems that it can spell the bad news for Apple. However, Apple’s decision to use external sources of some technology of the phone’s artificial intelligence may actually become a selling point for consumers.
Today, IPHONE owners switch Apple for Google by choosing Gmail, Google Drive, Docs, Google Maps, and Chrome on special Apple applications like Mail, iWork Suite, Apple Maps and Safari, for example. When people search the web, they resort to the Google Search application, not the integrated search in Apple, though Many integration over the years To provide basic facts and answers, benefit from sources such as Wikipedia. Why, then, should not be able to use Google’s AI technology?
If Apple continues with a third -party deal to integrate artificial intelligence into its devices, this may be a greater victory for iPhone owners. This means that high -performance artificial intelligence technology will be combined in the device original. It will be smoother, and more than the iPhone itself more than just running the artificial intelligence app. Apple can get there without the need for that Invest heavily in infrastructure Required to compete in the artificial intelligence race, which is good for the final result of the company (already healthy).
In addition, given the speed with which artificial intelligence technology develops, this design will leave an Apple space to switch models or expand support to others, as artificial intelligence companies surround themselves on others.
Consumer result will be the best in the world: aesthetics and quality of devices (thinness and everything! This can also be useful for the Apple comprehensive brand.
This also means that the appearance and particles of the updated iPhone devices and the progress of the devices will continue to increase sales and promotions, allowing Apple to do what you do better: focus on building quality and camera improvements, Privacy stimulation techniqueDeliberate software Design changes such as liquid glass -Yes, thin phones.
Apple can continue to market itself as a better devices maker in its class first, not the artificial intelligence maker; Customers can still yearn for the latest iPhone devices, as always, without the need to sacrifice the latest technologies when they choose to buy a Apple phone.
Of course, this scenario only plays whether Apple has chosen the launch of a version of Siri that manages artificial intelligence technology for an external party to enhance it (or if it buys AI). But if Apple decides to rely only on Apple Intelligence offers without getting it quickly, the result may be very different.