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Amazon started testing a new shopping agent of artificial intelligence, a feature that it calls “purchase for me”, with users of a sub -group, the company announced in a Blog post Thursday.
If you do not sell Amazon something that users are looking for, the Buy for Me feature will show users that other websites sell. Next, users can select and request purchase of one of these products without leaving the Amazon Shopping app.
Amazon is the latest company that unveils Artificial intelligence shopping agentJoin companies such as Openai, Google and Perplexity, which have offered all similar agents that can visit websites and help users make purchases. Amazon is already a platform for most people who want to buy it on the Internet, but buying for me can allow Amazon to capture more electronic business than it is today.
Behind the scenes, the Aamon AI shopping agent will visit an external web site, determine the user’s request product, fill the username, shipping address and payment details for purchase, according to Amazon.
Amazon says the new agent shopping feature is supported by Amazon Nova Ai models, as well as anthropology Clauds. It can be one of these models Nova LawAI Amazon agent was revealed earlier this week, which can independently use web sites.
Amazon said in the publication of the above -mentioned blog that buys me using encryption to include your invoices information on third -party sites, so that the Amazon cannot see what you ask from outside its platform. This is a unique approach compared to Openai and Google Agents, who require people to fill in credit card information themselves, as well as The confusion of artificial intelligenceThat has a prepaid debit card to perform purchases.
Delivery of your credit card information to artificial intelligence, which is Vulnerable to hallucinations and errorsSome users may give a dangerous stop. In the TECHCRUNCH experience, shopping agents of artificial intelligence often take a long time to process requests, and they often stumble somewhere along the line.
Amazon mainly asks users to trust that her agent will not accidentally buy 1000 pairs of socks instead of 10, for example. It also asks to accept less control over the shopping experience. If the customer needs to return or exchange the request, buy me to direct him to the digital store interface made by the artificial intelligence agent to buy.
We will soon see the number of people who want to decrease.
