The Motorola Razr is very close to its iPhone moment

Motorola Razr 2025 phone It’s been a whole year, and I think this is the walk Foldable phone It couldn’t be helped Rumored 2026 Razr launch. Where Samsung and Apple tend to reserve the features that grab the headlines Phones Which costs over $1100 – like new View privacy on S26 Ultra Or cosmic orange on iPhone 17 Pro that we see Copy other phones – Instead, Motorola has given the $699 Razr its own runway filled with trendy exclusives.

Over the past year, this has included a collaboration with Swarovski for Razr encrusted with crystal And another for Football World Cupwhich features a two-tone green design with custom software.

While Motorola has continued to focus on making the Razr fashionable, the company has also often reduced its price Razr to $600 – Making it easy Foldable phone at the lowest cost You can buy it right in new condition. And these efforts are paying off: according to a recent report from analytics firm Counterpoint Research, Motorola achieved the highest growth in the foldable phone market It now represents 44% of sales in this field.

These successes are in design, along with keeping the price competitive with Apple’s iPhone 17e And Google Pixel 10aputting the Razr in a great position to have a particularly strong moment in 2026. I think Motorola just needs to keep doing some of the things that were already working for it.

The Razr’s biggest target audience: iPhone fans looking for something new

Motorola hasn’t been shy about how many of its fans had previously switched to the iPhone and were looking for something different. Almost every year the Razr line is updated, Motorola claims From their own analyzes that Nearly 25% of Razr activations are new They are new clients on Android and Transfer their data from iPhone.

With a number of new features that make it particularly easy for iPhone users to switch to Android, Motorola should prioritize making it as easy as possible for its customers to leave iOS. Currently, phones running iOS 26 and Android 16 have started supporting live streaming For example iPhone to Android transfers, and Android’s Quick Share feature is starting to support Apple’s AirDrop pixel and Samsung Galaxy S26 Phones.

If Motorola can include features that iPhone owners are accustomed to, and perhaps customize them for the Razr by making it easier to use on the Cover Display, that could help inspire more iPhone users who want an Android phone but are worried about the cost of switching.

It’s also clear that this is an area where Motorola needs to do a little extra work. My colleague Carly Marsh I tried switching from iPhone to Razr Last year, the process for her was complete chaos.

Motorola should stick to its price for life

because of High cost of electronicsWe’re watching the phone industry grapple with it in different ways. Motorola could follow Google’s lead with the Pixel 10A, which has maintained its price but received minimal, almost indistinguishable updates.

The other option that phone manufacturers pursued in 2026 was to provide a more fundamental update to the phone’s design, or to start with its storage capacity or processor. But these updates usually come with a $100 price hike. This is what we saw Samsung doing with its phone Galaxy S26 and S26 Plus Which now starts at $900. Motorola did the same thing with itself Moto G StylusWhich now starts at $499.

My take: The Razr 2026 shouldn’t be much different from the Razr 2025. As long as the processor can handle most everyday tasks, I’d rather see Motorola commit to a longer software support and security timeline that’s closer to what Apple and Google offer rather than trying to integrate high-end hardware that could drive up the price. Currently, the Razr gets three years of software updates and four years of security updates, and I’d like to see Motorola get closer to the seven years offered for Google’s Pixel phones.

Multiply colors and materials

The Razr Phone’s biggest advantage is its most obvious: it has a unique look and feel in your hand, while still being a functional phone. I was thrilled to see Motorola bringing a wood texture to it Razr Ultra $1,300 Last year, try it Swarovski crystals for a special edition Razr base. This playfulness and willingness to be a little more artistic with its phone range is a real selling point for Motorola devices.

Let’s see more. And perhaps even specialized cases that allow you to add some of these materials. The Razr’s fashion potential is high, so adding the ability to mix and match could better set it apart from other clamshell-style foldables.

Although Motorola has yet to announce when the Razr Flip lineup will be updated, we do know that the company will be making one change: it’s adding Book Mode Razr Fold To her wallet sometime this summer. While this phone is likely aimed at the high-end market, I’m hoping to see Motorola give its upcoming budget Razr the focus it needs.