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Earlier this year, Eric Antono was in a café with his family when he felt the wonderful and wonderful desire to reach his phone. He raised his pockets for relief – the cold, thin slab was still present. He jokingly told his family that he, the addict Jones, would be beaten, one day he would need a medical degree solution to get rid of toxins from his phone. The addicted opium addicts. Iphone addicts will need … MethaPhones.
“It was a joke, but I laughed at two teenagers, which is gold,” says Antono. “I was like,” I will adhere to something. “
Antono, former Google Marketing Director and Facebook, is committed to deciding for half a decade, making what he calls. “Reckless“Its store is characterized by projects such as projects such as”Listening key“To refer to how long one pays attention, and Vinyl for silent meditationWith 20 minutes of silence registered on each side (the record player is not required).
So within days of his last displacement, he recruited Chatgpt to ridicule a picture of a tool in the form of a phone, without all the contents: a transparent rectangle that one can look at or through. From this original obstetric drawing, a more perceived design appeared: a 6 -inch pure acrylic board with round corners, such as iPhone, and green edges that resemble glass. Antonow applied for samples, and began Indiegogo campaign Methavon: “Leave your phone without desire or withdraw.”
The smartphone dilemma is that we all want to use our phones less, but a few of us already do it. Apple and Google offered some PRESERVERS LIFE in 2018, in the form of Self -regulation tools Love Screen time limitsBut most of that came out of the window during the years of the epidemic when the screens became window in the outside world. Now, a person who hopes to restore his attention is detained between two unattractive options: reduce the classification to a minimal “stupid phone”, or surrender to dopamine’s drip feeding to the endless content. Either way, the phone wins.
In response, the cottage industry has emerged to provide separation tools. There are applications with symbolic names, such as freedom and to focusThis block disperses the content of the content. Startups Brick and Unpluus Provide the physical “NFC” keys to lock and lock addiction applications. (Jorn Rigter, the founder of UNPLUQ, says that people use the device evenly to prevent social applications, such as Instagram, and work applications, such as Slack, which has become sticky.) UnderLocking bag to prevent the use of the phone in courtrooms and concert halls. There is an increasing group of “stupid phones”, some of them at postmodern prices.
Unlike these solutions, the metaphone does not do much of anything. It is more than a statement: This is not a phone. But in a culture of technological excess, the project’s echo is widely echoed, such as OzemPIC in the obesity epidemic on the screen.
In May, when the first batch of methavon arrived, Antono sent them to dozens of friends for their reactions. One of the beneficiaries was Catherine Getz, who quickly posted a video of the 400,000 methavon on Tijook. in videoGoetze stands in a row in the San Francisco Boba store, which is just like anyone else – but instead of passing its phone, she scrolls … a board of clear acrylic. Commentators went with speculation. Was it a preliminary model of Nokia? A Black mirror Jarrar? Within five days, the video had more than 53 million views.
After Goetze video, Antono says the metaphone “was greatly sold.” (He had initially asked to operate 100 units, was sold as A limited version, for $ 25) While plans to re-storage, he says that the future of the metaphone is less than individual purchases than Say, a restaurant that offers methavon in the list so that people can eat without deviations. Phones are more than just gates for other people, they are gates to another. “So the balance should also be more important than just,” Oh, I need to remember not to use my phone on the table, “he says.