The Meta AI’s advertising machine comes to WhatsApp after that

WhatsApp, owned by access Correspondence The application that is used by nearly two billion people around the world, enhances its advertising efforts. Although the application has long promised a privacy experience free from traditional ads, modern updates indicate that they change and change rapidly.

In the publication of Monday’s publishing blogWhatsApp announced the expansion of “channels” and business tools, designed to help you find more content and stores directly within the application. Besides this offer, Meta is preparing to provide more ads, including advertising content in the WhatsApp feature and channel recommendations.

This step depends on the wider income company strategy than WhatsApp without disrupting the basic messaging experience. According to a report by techcrunchWhatsApp will soon start testing ads that appear on the status tab – similar to Instagram stories – will start the subsidized channel suggestions to appear on the update tab, where you see cases and channels from friends and creators.

“We want to make it easy for people to discover the content and the companies they care about on WhatsApp,” the company said in its blog post, with a focus that you will continue to control those you follow and what you see, “the company said in its blog post. But for many, this indicates a shift in the long WhatsApp identity as a chaos -free chat platform.

Meta did not provide additional information at the CNET request for comment.

Where ads will appear in WhatsApp

New advertising places will be launched in many major areas:

• Status ads: These ads will look like Instagram’s story ads, as they appear between the organic state updates of friends.
• Channel suggestions sponsored: When browsing the “update” tab, you will start seeing paid recommendations for the new channels.
• Work messages and promotionsWhatsApp also encourages companies to use their new features to enhance sales and discounts and launch products.

Currently, these ads will not intersect individual encrypted messages, but commercial content expansion may still affect how to try the application.

Can you remove ads in WhatsApp?

No, not really. There is currently no option in the app to turn off the ads on WhatsApp. Since the application does not offer a installment or advertising -free subscription layer, you are likely to have to coexist with these new ads, especially in the sections of discovery in the case and the discovery of the channel.

However, there are a few solutions if you want to avoid ads or reduce data collection:

• Adhere to private conversations: The individual chats and the group are still coded and free of ads.
• Disable the automatic play of the situationThis can help reduce exposure to condition ads.
• Try alternative applicationsCorrespondence applications that focus on privacy, such as signal and cableDo not run ads and provide similar chat features.

Also read: Signal, Telegram or WhatsApp: Any encrypted correspondent application you must choose

The broader descriptive advertisement image

Meta move to bring more ads to WhatsApp does not happen in a vacuum; This step is part of a much larger transformation through the company’s platforms towards Amnesty International operating Declaration and income.

As shown in Last CNET reportsMeta is on artificial intelligence to run its own advertising systems. The company is increasingly dependent on artificial intelligence tools to create a customized advertisement content and place it via Facebook and Instagram and now WhatsApp. This allows advertisers to create more targeted mechanical campaigns with less manually input, and Meta allows to disturb more advertising revenues more efficiently.

For Meta, WhatsApp has always been a giant to sleep in terms of income. Unlike Instagram and Facebook, which is overwhelmed by ads and coordinated content in the algorithm, WhatsApp remained relatively pure, focusing on special communication. But this also means that it was not used from the work perspective, which is something that the definition seems to be eager to change.

With advertisements in the case, the trauma channels and new business tools, Meta indicates that WhatsApp will become a more active part of its revenue engine. Currently, WhatsApp insists on trying to balance the income while controlling the user. But for users for a long time, the era of advertising -free experience may be close to the past.

Advertising integration also gives more space to spread AI AD technology. The more you participate with the status updates, channels and shopping features within WhatsApp, the more descriptive signals in their advertising systems to improve targeting through its entire ecosystems. In short, the ads coming to WhatsApp are not only a few dollars in business tools. They are about folding the platform in seeing Meta, the most dominance of the Acting Meta Declaration. For you, this means more commercial content in places that once felt privacy.