Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

From the budget-friendly MacBook to the new iPhone, Apple announced a series of new products this week.
The tech giant kicked things off on Monday with something new iPhone 17e and M4 iPad Air. Then on Tuesday, Apple announced M5 MacBook Air, new MacBook Pro modelsnew M5 Pro and M5 Max chipsetsand new Studio View and XDR Studio View. Then Apple wrapped up its announcements on Wednesday with a cheaper MacBook called MacBook MacBook Neo Which runs on a chip similar to the iPad and iPhone.
If you don’t have time to check out all the new products, we’ve rounded up all the announcements for you here.

Apple has unveiled the latest version of its budget-friendly iPhone line, iPhone 17ewhich retails for $599 and will be available on March 11.
The smartphone comes with the A19 chip found in the base iPhone 17. The base model comes with a storage capacity of 256 GB, which is twice the initial storage space found in the iPhone 16e.
One of the most notable changes from the previous budget iPhone is the addition of MagSafe and Qi2, which supports up to 15W wireless charging. As for the camera, the iPhone 17e features the same 48-megapixel camera as the iPhone 16e.
The iPhone 17e also features the C1X modem, Apple’s latest generation of cellular modem, which is up to 2x faster than the C1 in the iPhone 16e, according to Apple. The tech giant says the C1X uses 30% less power than the modem in the iPhone 16 Pro, allowing for better battery life.
TechCrunch event
San Francisco, California
|
October 13-15, 2026
The smartphone is available in black, white and a new soft pink colour.

Apple announced the new iPad Airpowered by the M4 chip, making it 30% faster than the M3 iPad Air and 2.3x faster than the M1 version. The new device still sells for the same price of $599 for the 11-inch model and $799 for the 13-inch model. For educational customers, there is a $50 discount.
iPad Air is designed to be faster, thanks to an updated neural engine and more memory, making it better for AI uses.
The iPad Air also features an 8-core CPU and 9-core GPU, making it a suitable choice for gaming or photo editing. It also comes with 12GB of unified memory, a 50% increase over the previous model, and the memory bandwidth now reaches 120GB/s. Apple says these upgrades enable users to run AI models faster than previous generations.
The device comes in four colors: blue, purple, starlight, and space grey. Storage options are 128GB, 256GB, 512GB, and 1TB.

Alongside the release of the new M5 Pro and M5 Max chipsets, Apple unveiled an update MacBook Pro models Includes the latest slides. Apple said these new chips are specifically designed to make its laptops better at handling intensive AI tasks. The new Pro laptops can handle AI tasks up to 4 times faster than their M4 predecessors.
The M5 Pro and M5 Max chipsets are up to 4x faster at LLM processing than M4 Pro and M4 Max, and up to 8x faster at AI image creation compared to M1 Pro and M1 Max.
The MacBook Pro features up to 2x faster read/write performance than last generation and will start with 1TB of storage for the MacBook Pro with M5 Pro, and 2TB for the MacBook Pro with M5 Max. The laptops have up to 24 hours of battery life, and with a 96W or higher USB-C adapter, users can charge the battery to 50% in 30 minutes. The laptops support Thunderbolt 5 and have a six-speaker audio system.
Prices for the 14-inch and 16-inch MacBook Pro models with the M5 Pro chipset start at $2,199 and $2,699, respectively, while the models with the M5 Max chipset start at $3,599 and $3,899, and are available in black or silver.

As with the new MacBook Pro models, Apple’s new MacBook Air It is designed to be better at handling AI tasks.
The new MacBook Air comes with up to 18 hours of battery life, a six-hour improvement over Apple’s 2020 Intel-based laptops, and features a 12-megapixel central camera for video calls, a three-microphone array, and a sound system with spatial audio and Dolby Atmos support. It also features two Thunderbolt 4 ports, a MagSafe charging port, and a standard 3.5mm headphone jack.
The 13-inch MacBook Air starts at $1,099, and the 15-inch model starts at $1,299. It is available in sky blue, midnight, starlight and silver. The Air also now starts with 512GB of storage, doubling the base capacity of the previous model.

Apple has unveiled a low-cost entry-level laptop called MacBook Neohis answer to Google’s Chromebook. Starting at $599, the MacBook Neo is designed for students and users whose tasks don’t require intensive workflows like video editing or 3D rendering.
The 13-inch laptop comes in four colors: silver, blush, citrus, and indigo. The base model comes with 256GB of storage, while the $699 model comes with 512GB of storage, plus Touch ID.
The laptop runs on the A18 Pro chip, which powers the iPhone 16 Pro models, rather than the more powerful and pricier M5 chip used by the latest MacBook Air.
The MacBook Neo comes with a 1080p FaceTime HD camera and dual microphones, as well as speakers on each side that support spatial audio. The battery can last up to 16 hours on a single charge, and it connects via one of two USB-C ports.
The MacBook Neo features a 5-core GPU and a 16-core Neural Engine, which supports similar levels of on-device gaming and AI tasks as a modern iPhone.

Apple unveiled a new device $1,599 Studio Display and $3,299 XDR Studio Display. The 27-inch monitors come with upgraded cameras and improved connectivity. Both feature a 12-megapixel central camera, which Apple says delivers improved image quality, and supports Desk View, a feature that shows your face and an overhead view of your desk at the same time.
The displays come with Thunderbolt 5 ports, so they can be connected to accessories and used to daisy-chain up to four displays (Thunderbolt 5 Pro cable included).
The 5K Retina Studio Display has more than 14 million pixels, 600 nits of brightness, and supports the P3 wide color standard, which covers a wider range of the visible color spectrum than standards like sRGB.
The Studio Display XDR features a 5K Retina It can reach 1,000 nits of SDR peak brightness and 2,000 nits of HDR peak brightness, and has a contrast ratio of 1,000,000:1. It also supports the Adobe RGB color standard.

the New chips Built on Apple’s new Fusion Architecture, an advanced design that includes a powerful CPU, scalable GPU, media drive, unified memory controller, neural engine, and Thunderbolt 5 capabilities.
Both chips feature an 18-core CPU, representing an upgrade from the 14-core configuration in the M4 Pro and 16-core in the M4 Max.
The CPU now features six “super cores,” Apple’s term for its highest-performing cores, along with 12 all-new performance cores. Collectively, the CPU boosts performance by up to 30% for professional workloads.
The M5 Pro supports up to 64GB of unified memory, compared to 48GB in the M4 Pro, with a bandwidth of 307GB/s. The M5 Max continues to support up to 128GB of unified memory, with bandwidth increased to 614GB/s.
Apple has introduced new spring colors for its iPhone cases, Apple Watch bands, and Crossbody strap. Apple’s silicone case for the standard iPhone 17 now comes in three new colors: Bright Guava, Vanilla, and Electric Lavender. Bright Guava and Vanilla are also available for iPhone 17 Pro and Pro Max.
The Apple Watch Sport Loop is now available in Bright Guava, Clementine, and Soft Pink, while the Sport Loop adds Bright Guava, Blue Mist, and Cantaloupe to its color lineup.
The Crossbody Belt is now available in Bright Guava and Soft Pink.