The Instagram TV app is launching on Google TV devices

Instagram is expansion that it Instagram app for TV For Google TV devices in the US, two months after it debuted on Amazon Fire TV in December. The app was first launched as a way to expand the Reels offering beyond mobile, and now users can also browse posts from their Instagram feeds directly on their TVs.

By bringing reels to TVs, Instagram is looking to better compete with YouTube, which… It pretty much dominates the TV space. Instagram likely wants viewers to switch to its TV app while watching content on the couch, similar to flipping through TV channels. TikTok competitor It also has a TV app.

The new app is personalized for each user, displaying reels based on the content and creators they enjoy on Instagram. The reels are organized into channels and categories based on topics such as comedy, music, and lifestyle.

The reels play automatically, which means you don’t have to keep scrolling to watch the next video. Instagram for TV lets you like, view comments, and reshare clips.

Users can pair the app with their Instagram app and add up to five accounts in one household. Or they can choose to create a new account just to watch TV.