The Amazon will pay $ 2.5 billion to settle the main lawsuit of the Federal Trade Committee

The Amazon has He agreed to pay $ 2.5 billion To settle a lawsuit from the Federal Trade Committee, which claimed to deceive millions of customers to participate in Prime and make it difficult to cancel.

Under the agreement, Amazon will pay a civil penalty worth one billion dollars, along with $ 1.5 billion, which will be estimated at an estimated 35 million customers affected by the company’s “deceptive” registration. Amazon must also stop “registration and unlawful cancellation” for Prime.

Jury He was originally appointed to make a decision The result of a lawsuit during a trial in Seattle, but now it was shortened for the settlement. FTC She originally raised her advocacy Against Amazon in 2023, accused her of using “dark patterns” to deceive people to register in Prime. The agency also claimed that Amazon made “very difficult for customers to cancel their members in Prime by making them take unnecessary steps.

Now, FTC Amazon will ask to change the initial subscription process by having a “clear and clear button” for customers to reject the main subscription. This means that Amazon is no longer able to display the customer button says: “No, I don’t want free shipping” for a major subscription decline.

“The evidence showed that Amazon used advanced subscription traps designed to process consumers to register in Prime, and then made it very difficult for consumers to end their subscription,” Andrew Ferguson, Chairman of the Federal Trade Committee said in a statement.