The ads could hit Apple Maps next year

Apple Maps users could start seeing ads in the app as soon as next year, according to Business Insider New report from Bloomberg’s Mark Gurman.

As with Google Maps and other mapping apps, Apple’s plan is to let restaurants and other businesses with physical locations pay to promote themselves in search results, Gorman says. While Apple already Displays ads in the App StoreThis may be part of a larger strategy to introduce more ads into iOS.

Apple will reportedly try to differentiate itself from competitors with a better interface, and by using artificial intelligence to display relevant results.

The question, Gorman says, is whether Apple device owners will start to rebel as Apple devices and apps increasingly become billboards trying to convince you to pay for more Apple services.