Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
While this kind of hype is predictable at industry-led events, summit attendees were repeatedly reminded that generative AI is not just a passing technological trinket, like virtual reality headsets, the “metaverse,” or NFTs. that it In reality revolutionary.
This insistence reveals just how unsettling one might expect at a conference celebrating a power-hungry industry that stares down. Energy crisis. And the closure of a video creation tool from one of the biggest companies in the game. and Protests against data centers necessary for the technology to work.
In fact, there has been a lot of talk about how to use artificial intelligence.Despite the concerns About how its many “efficiencies” might change the work of those who toil in creative fields, or make it entirely redundant – was no insult to human creativity.
Everyone seemed to agree that what AI cannot do, however, is “generate” its own ideas. “The origin of creativity is the human mind,” said EA’s Mihir Vaidya. Adobe’s Hannah Al-Sager provided similar sentiments, displayed on screen as an equation: (Humanity × Creativity)Amnesty International = Unlimited possibility. We are told that “stories are human,” and that “human judgment” will be key in this brave new world of unlimited possibility. But AI’s promise of instant gratification misunderstands the essence of human creativity.
AI boosters see humans as almost purely ideal engines of creativity: the prime movers in an increasingly technological process. In fact, creativity is manifested in work and toil in discovering things. One learns to play guitar by stumbling upon Green Day’s power chords. One learns to write by writing, rewriting, and manipulating the form and structure of sentences. You cannot learn to write just by thinking about writing. Or “create” a great guitar riff by imagining it. Creativity is not just a commodity locked in the imagination, which can be exploited and filtered by technology. It is a skill that must be learned, not just unleashed. The “frightening gap between imagination and creativity” is not just some kind of inefficiency that can be ironed out by a computer program. This is where creativity shows itself.
The other annoying issue is the results. A lot of the photos shown at the summit looked terrible. They are artificial, digital, and downright inhuman. Yet everyone applauds them, as if they look really good. In another session, Rob Wrubel, founder and managing director of AI studio Silverside, bragged about how his company used the technology to create an entirely AI-generated holiday ad for Coca-Cola. Maybe I too live in a bubble, but I remember that spot Widely despisedAnd he sneered. This, of course, was never mentioned.
The stifling noise, Rama Kennedy’s fireside conversation brought a healthy dose of reality.
In addition to emphasizing the importance of human virtues such as taste, and even basic ability, she outlined some instances in which technological advances had failed in their productions. Kennedy who Step down As head of Lucasfilm earlier this year, he cited the latest — and highly anticipated — Star Wars film The Mandalorian and GroguOne assumes – as the 3D printed props started breaking after a few takes. Because they were not built by skilled managers, whose experience gives them intuition about how things behave, not just how they look, they turn out to be flimsy and substandard.