“Tesla Takedown” wants to hit Elon Musk, where he hurts

In the afternoon on Saturday, about 50 protesters carrying the signal outside the Tesla showroom in the Manhattan’s Meatpacking neighborhood, screaming in Tesla vehicles.

“Don’t buy Swatsticar!”

The excitement reached its climax when the reassuring Cybertruck was suddenly pulled in the corner or lower. As a woman in the passenger seat staring at the window, the demonstrators began to repeat: “The little pen! The little pen!”

The protest was one of Dozens outside Tesla sites All over the country on that day, driven by Musk’s attempts Dismantling large parts of the federal government. As part of the voltage called #teslatAtedown or #Seslatakever by the organizers, groups of demonstrators have been largely planned their actions on Bluesky, a competitor to Musk’s X, and they are now entering their third week of their activity.

I started with a wide range of demonstrations outside Tesla showrooms in places such as Min, Massachusetts, New York, California and Colorado. But as Musk continues to fire the path of destruction, the number of protests exploded. There are currently 65 events included on TeslatAtedown.comIt extends until the end of March. There are even an increasing number of external events.

The movement at the level of al -Qaeda largely lacks any clear leader or organizational structure. Joan Donovan, celebrity misinformation researcher, is attributed to the start of the retail mark, and since then, a few of the retail and resistance groups have jumped to amplify them. But protests are organized mostly locally.

While the Democrats consider largely paralyzed and impotent in the face of musk acquisition, the protests have become the only real executor to fight. The demonstrators say they intend to continue to appear, regardless of the time it takes.

In Manhattan, Laurie Aaron looked at a fur coat full of pads, carrying an orange mark saying “Do not lead the fascism.” She said that she hopes that the protests would grow to the point that he finally struck musk, where he hurts me: his book.

She said, “I would like to see him weakening in any possible way.” “There is a lot of talking about the sale price, and that Tesla sales are tanks, and that the price of his share will disappear in the end, and it will reduce, and that it will not be the wonderful billionaire. I would like to see it looks much weaker and angry.”

If it seemed as if musk was wandering like that it could not be prejudiced, then this is for a good reason. He is an unofficial “special advisor” for President Donald Trump, and works outside the Council of Ministers, and therefore he is not required to reveal corporate holdings or report financial conflicts in interest. Congress does not have a minimal ability to scrutinize – Democrats can strongly send drafting messages, while most Republicans chant it actively. While Musk sometimes answers some questions from the press, he ignored an invitation to appear before the first congressional sub -committee led by Republicans in the Ministry of Governmental efficiency (DOGE).

Musk’s position as the richest man in the world is largely thanks to the price of Tesla. He owns 13 percent of the company, making it the largest individual shareholder. As of today, the company value is $ 1.08 trillion, which means that the Musk share is about 140 billion dollars. The Tesla Board of Directors consists of close friends and relatives, raising concerns about his independence from the controversial CEO. Several members of the current and former Tesla Board of Directors invested millions of dollars in other Musk companies, such as XAI and Spacex.

How can a very strong person oppose, unknown, unknown?

Donovan, a sociologist and a misleading information researcher had before She was released from her site at Harvard University To expose dead dead relationships at the university, she saw an opportunity after reading A small gathering at the Tesla Supercharger station in Main. No one reduces a coup led by billionaire, Donovan decided that she and her friends will protest outside the Tesla showroom in Boston-and they will get the Internet and encourage others to do the same.

“It is really about understanding the work of the wealth of rich people,” Donovan told me. “Musk is not Scroge MCDUCK with a Nox fortress where he can swim in Doubloon Gold. He has finished taking advantage of loans from Tesla shares.”

The target was multiple: to make people sell their shares and vehicles in Tesla; Make others reconsider investing in Tesla or buying a car; The brand’s concentration by linking it with Musk and “Heil Hitler” in the installation of Trump. They scored a big victory for the musician Sherrill Crowe posted a video of her to sell Tesla on Instagram.

“There is a time when you must decide who you are ready to agree with it,” Crowe wrote in the illustrative designation. “Tesla is very long.”

Bluesky has proven to be useful in spreading the word. She is already filled with Twitter refugees who fled after the social platform was organized and turned into X. Soon after, the hashtag was captured by Alex Winter, Documentary films director And a representative is famous for its role in Bell and TED excellent adventure And follow it. Winter prepared a website, TeslatAtedown.comTo serve as one store for anyone interested in appearing.

Winter said: “I would like to say that the clear task targeted by Tesla is to create a movement that helps to expand Musk’s relationship with the company and create a vote without confidence from the shareholders.” “This would greatly affect him because many of his wealth are linked to his share in Tesla. And also for shareholders and members of the Board of Directors, it is allowed that there be fascist autocrat at the head of that company.”

In the aftermath of Trump’s opening, the media focused largely on the lack of a collective opposition movement similar to the march of women in 2017 during the first Trump administration. But Winter says that the atomic protest movement can be at the same effectiveness.

“I think that the naming of a bad thing about the protest is that if you do not have a million people, they flood the mall in the capital, this is not true, and this is not really true,” he said. “We had individual sit -ins closing complete stores, which led to the local news, which caused a stir in their cities. This is very useful.”

The protests occurred in a particularly weak moment in the history of Tesla. Sales decreased a year over a year For the first time in more than a decade. First, the company’s market share recently decreased to less than 50 percent. The best -selling Tesla’s, Model 3 and Model Y, last year, but the company’s squad is mostly old and needs comprehensive repair. Like Cyberrtruck, the first new model in years Flash in the pan.

Of course, the decrease in sales preceded the protests. It is not clear the type of influence, if any, on demonstrations on future Tesla sales. But the underwater Musk approval, with approximately 50 percent of the respondents to a From 13 to 18 February Washington PostPassing -Busous Saying that they do not agree to how to deal with Musk, his job.

Tesla share price is highly high. Its enlarged value is largely dependent on the company’s Musk’s list as a global pioneer in robots and AI. As noted Workers journalist Hamilton Nolan Recently, the Tesla price rate is currently 164, which means that the price of its share is 164 times the value of its profits per share. In comparison, the average PE ratio of the best 500 companies in America is currently 30, and it is high according to historical standards.

But it is not clear that hurting Tesla will actually lead to a lot of musk. He is still in Trump’s good blessing, and the imminent falls between the two seem to be often refined the desire. Even if these protests can seriously affect Tesla, Musk has strengthened a lot of political power that, after a certain point, it is not clear whether the market forces are still applying strongly.

But Tesla shares are behaved like M and M and M and Al -Mi shares tend to be subject to narrative shifts. Tesla narration is that Musk is a genius that will build human robots and self -driving cars and take us to Mars. But the narration is now changing, and musk appears in a different light: the lack of a non -accountable billionaire, a coup leader, a man who stood up to Trump, and a right mouth.

This is what Tesla Takedown wants to exploit. While the demonstrators show the external showrooms safely, others take things with their hands. There was numerous Reports to Electronic lights and Other selm It is distorted with the swast and Nazi cross. Someone shot windows From the Tesla showroom in Salem, Oregon. The FBI investigates.

Musk himself said very little about the protests. He tends to ridicule or reduce his criticism on X, but he kept his powder dry in this case. In CPAC last weekAfter swinging a saw in dark sunglasses, it appears that Musk indicates the protests.

He said: “You see, like this, this type of fake march with any people, and the media, like, will frame it, (Rectangle) As you know, get all the six people in the frame, but it is like, no one else, like, only, has no popular support. “

Honestly, many protests were attended by a few. On the same day as Manhattan’s protest, dozens of people stood up Outside Tesla store in Devon, Pennsylvania. A column writer covers the event that the Dilayer River should cross the Sherry Hill, New Jersey, where more than 300 people were treated.

Winter says that the frequency of protests will concern more than the number of individual employees. He said: “The Internet is great to create very strong movements, not central, and this is what it is.”

In the Meatpacking area, John B plate. From Brooklyn, a mark with a picture of Jiba Eno, the dog from Mimi “Doug”, where he got his head with a striker. John, who declined to participate his last name, heard about the protests from the winter on Bluezki and wanted to go out and record his anger from the programs that were reduced by Musk and Crone. He said that the real people will suffer because of the demobilization of workers and the pieces. So the musk must also feel pain.

John said: “He destroys people’s lives with these pieces, and it is harsh.” “Thus, if we can pay sales of Tesla further, if we can persuade five people here today that you may not really want Tesla, I think this is a victory for us.”