Target joins OpenAI’s growing list of retail applications

OpenAI is delving into the retail space, with Target set to launch a new ChatGPT-powered app for shoppers in the coming weeks.

This news comes on the heels of OpenAI’s move last month to start adding dedicated retail apps to ChatGPT, including Canva, Coursera, Figma, Expedia, Spotify, and Zillow. It also comes as OpenAI races to capitalize on it Artificial intelligence-based trading Via new products such as “Immediate exit” Which allows users to make purchases within conversations with retailers like Etsy and Shopify.

Target’s ChatGPT app will launch in beta next week, and will allow shoppers to order ideas, browse and build multi-item baskets, shop for food, and check out, according to OpenAI.

The deal deepens OpenAI’s existing enterprise partnership with Target. Target will now roll out ChatGPT Enterprise across its 18,000 employees at its headquarters to use it for things like better supply chain forecasting and streamlining store operations. Target will also integrate OpenAI models into digital tools that support everything from employee support and customer service to AI-driven shopping assistants and personalized gift finders.