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First confession: I have more Moon hours Which I care to admit. Never let it be said that WIRED isn’t on the right track when it comes to recommending products — Swatch has gone out of its way to extract a significant amount of money from me, all in $285 increments. This was undoubtedly the Swiss company’s treacherous plan all along, to lure us in and then, very gently, get Watch the fans hooked. The clockwork equivalent of boiling a frog. It worked too, and Swatch has been hitting the mark so far Hundreds of millions of dollars from MoonSwatch sales.
But even though I’ve been a fan of the Omega Cooperation came In the first place, I never liked repetition Moonshine gold Versions. By using a slice of Omega’s exclusive 18k pale yellow gold alloy in slightly different ways in each design, it looked almost ironic – a way to milk the discerning MoonSwatch fans on the hunt to complete the set.
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Now, though, when I thought I was done with MoonSwatch, I went so far as to upgrade all my devices to the official version $45 for color-matched elastics—Swatch has caught me again, and With Moonshine Gold Model: New MoonSwatch Mission to Earthphase Moonshine Gold Cold Moon.
Clumsy moniker aside, this version takes on an all-white colorway for 2024 Snoopy model (WIRED’s top pick for the entire collection), mix it up with Ground phase MoonSwatches, and replaces the original lower strap with a white and blue Swatch elastic Velcro strap. Aesthetically, this is definitely a win, but this isn’t a Cold Moon party trick.
On each $450 Cold Moon MoonSwatch, a snowflake is laser-laid onto the Moonshine Gold moon phase indicator – just like a real snowflake, Swatch claims each one will be completely unique. When you consider the quantities MoonSwatches Swatches produce each year, this is no easy feat.
