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SuperLogic, a startup that helps to give consumers a way to apply bonus points to experiments, raised $ 13.7 million with a value of $ 200 million, and the company tells Techcrunch exclusively.
Lin Day, CEO and co -founder of Miami headquarters SuperLogicHe said that his company’s technology is designed to “enhance the value of reward points” by giving consumers a broader set of options on how to use them. The platform is directly connected to the current loyalty programs of credit card companies, airlines and retail dealers.
SuperLogic partners with brands to help supply consumers with what Dai described as a “catalog of experiments” can choose from them instead of traditional points based on points, such as hotel or commercial flight. Examples include the American Professional League finals tickets, “exclusive” tickets to music festivals, a look behind the scenes on Broadway production, or eating special food with the top chefs
Since his white signs shows, you will not necessarily know that you use SuperLogic when you recover bonuses through companies such as America Express, MasterCard, VISA and Warner Music. The platform also runs the stock of experiences, negotiating with service providers, and deals with payments on behalf of the brands that you work with.
While Dai refused to disclose difficult revenue numbers, he said that the company achieved revenues of “eight excess numbers” in 2024 and witnessed “significant growth on an annual basis”.
Many people do not realize that unused bonuses/points can be considered a responsibility for a credit card company.
Dai explains that the consumer gains points in the purchase process, as these money belongs technically to the consumer.
“So, the credit card company, for example, owes the consumer,” he said. “For every 100 points, there are about one dollar that the reward company had to put aside to support this debt for its customers … and it says if the brand is 500 Fortune 500 banks, these points actually need to pay them to the consumer.”
In other words, it is in the interest of the company that consumers be money on those points.
SuperLogic earns money by taking what Dai described as a “small margin ratio” in transactions when the consumer recovers points for an experience that helped it facilitate it.
“There are unique points worth $ 25 billion sitting on user accounts and credit card programs,” Techcrunch told Techcrunch. “We have very high.”
PowerLedger led the tour, which was organized as safe. Sangha Capital, 10SQ, Nima Capital, Actai Unicorn Fund, Hyla Liquid Venture Fund, and Sible 2 Ventures. Among the former investors are Amex Ventures, Warner Music, Galaxy Interactive, Mirabaud Lifestyle Impact and Innovation, Recharge Capital, DisperSion Capital, Sanctor Capital and others. The total capital of SuperLogic has earned the shares to more than $ 21 million since its establishment of 2017.
Jemma Green, CEO of Powerlessger, told its company that its company has invested in SuperLogic because it helps brands avoid “high” care fees and “signing thousands of deals with experimental service providers to provide large -scale personal experiences to its customers.”
She added: “This ability to involve consumers strongly with the minimum cost and complexity is in fact a changing games.”
Nowadays, SuperLogic has less than 40 employees.
The company plans to use the new capital towards its launch with about half a scale of programs this year – which increases the number of employees, operations and product capabilities, “to support the expected new size.”
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