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Spotify increases prices in several regions outside the United States, just days after disappointing profits. Spotify announced on Monday It will be notified that the distinguished subscribers throughout Europe, South Asia, the Middle East, Africa, Latin America, Asia and the Pacific Ocean over pricing changes “next month”, providing an example of an email that shows a monthly increase of 1 euros to 11.99 euros in an unspecified country.
Unfortunately, the Spotify Declaration does not mention the affected countries. An immediate examination through several European countries using the Internet archive shots from July shows that the increases of 1 euro/MT have already been applied to new clients in Spain, Italy and Portugal. European countries that have previously raised subscription prices in recent months – including France, Belgium, Luxembourg and the Netherlands – have not seemed to have been subjected to additional increases.
Although positive results are published for the growth of the subscriber paid in this The quarterly profit report on July 29Spotfi profit forecasts have decreased lower than analysts. The price of Spotify fell by 11.5 percent on the same day, spending $ 16 billion from the maximum of the company’s market.
When asked during the profit call, why Spotify does not raise prices frequently, CEO Daniel Eck said The broadcasting company was giving priority to keeping the long -term subscribers to achieve short -term revenue gains. However, these increases in the new prices may not directly respond to this cash Financial times I mentioned In April, this Spotify was already planning to raise prices in Europe and Latin America this summer.