Sony appears to be testing dynamic pricing on PlayStation games

A site called PS prices He tracked prices on Sony’s digital game store and noticed something unusual: some games were being offered there Different prices For different users. Furthermore, these offers are tracked in the PlayStation API using experience identifiers such as IPT_PILOT and IPT_OPR_TESTING.

mobile Pricing It is nothing new and is used in a number of industries. But often meet with backlash They are not usually found in online game stores. according to PS pricesSony is conducting an A/B test on the prices of more than 150 games in 68 regions, although the US does not currently appear to be part of the trial. For now at least, Sony is not looking to raise prices. Instead, the program appears to be offering discounts to specific users, ranging from 5% to 17.5%, on titles like Spider-Man 2, God of warand Red Dead Redemption 2.

However, even if Sony’s version of dynamic pricing is focused on cutting costs for some users, it will likely spark anger. Customers receive a 10 percent discount on Sid Meier’s Civilization VII They probably won’t be thrilled to find out that their next-door neighbor has offered them a 25 percent discount.

We’ve reached out to Sony for comment, but have yet to receive a response.