Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Is Meta preparing to launch a Prada version of its Meta AI glasses? That’s the speculation after Mark Zuckerberg and his wife, Priscilla, were seen sitting in the front row of Prada’s Fall/Winter 2026 Fashion Week show in Milan on Thursday. Social media executive seen Chat with your seat mateLorenzo Bertelli, Prada’s chief merchandising officer and son of chief designer Miuccia Prada.
While Zuckerberg has been working to polish his image in recent years, including… With upgraded themesIt’s possible that he wasn’t at Prada for the fashion, but rather for an upcoming collaboration with the brand.
CNBC reported Last summer that Prada AI glasses have been a work in progressamong other things. However, Meta has yet to announce such a deal publicly. (The company has not yet responded to a request for comment about Zuckerberg’s presence in Milan.)
EssilorLuxottica, the French-Italian eyewear brand and manufacturer of Ray-Ban, has been working with Meta on these high-tech devices since their debut, initially under the Ray-Ban Stories brand. The company announced this month More than 7 million AI glasses sold in 2025up from 2 million the previous year. Those sales included both Ray-Ban Meta and Oakley is dead Glasses, the latter are designed more for sporty types.
Now, it looks like Prada AI glasses could be next, given that Prada and EssilorLuxottica have already renewed their licensing agreement for glasses under the Prada and Miu Miu brands for the coming period. decade. (The existing agreement, which expired on December 31, 2025, was later extended through December 31, 2030, with a renewal provision through December 31, 2035.)
Prada AI glasses could give Meta a foothold in the high-end fashion market, a niche that Oakleys and Ray-Bans have yet to address. Establishing glasses as a luxury symbol can also benefit the Meta brand overall.
However, there are some concerns that AI glasses are not well-suited to a world where there is a growing consumer backlash against surveillance devices, which has recently led people to… Take off they Ring the doorbells and Fluke cameras smashed. This shift may cause Meta to reconsider whether or not to do so Add facial recognition Features for her glasses, as well New York Times I mentioned recently. This news has drawn, and even sparked, criticism of what was otherwise a fairly successful tech product One developer to build the app This will warn you if someone wearing AI glasses is near you.
TechCrunch event
Boston, MA
|
June 9, 2026