Snap is turning its smart glasses team into its own company

Snap is launching a separate business for its upcoming augmented reality headsets in an attempt to attract new investors to the project. The new company, called Specs, will operate under the Snap umbrella as a distinct subsidiary The long-awaited public launch of spec glasses Later this year.

“Establishing Specs Inc. as a wholly-owned subsidiary provides greater operational focus and alignment, enables new partnerships and capital flexibility including the potential for minority investment, allows us to grow a differentiated brand, and supports a clearer business valuation,” Snap’s announcement said.

Advertisement Reaffirms current plans The company is set to launch its first pair of consumer smart glasses in 2026, but it does not specify a specific launch date or price. Snap CEO Evan Spiegel previously said the specs would be lower in price than they are $3,499 Vision Pro. Snap says it, not Apple, will introduce a “new paradigm of computing” to replace the 1984 Macintosh.

“The specification is being released at an important time, as AI is changing the way we use our computers,” says Snape. “Instead of an operating system that expects us to do all the work, Specs features a first-of-its-kind intelligence system that uses its understanding of you and your world to help get things done for you while protecting and respecting your privacy.”

Snap gave us a glimpse of this in Snap OS 2.0 update It paid off to 5G developer Spectacles last year. At the time, Spiegel described the glasses as “a new kind of computer” based first on artificial intelligence, and later faked by Snap $400 million partnership With bewilderment in November. The decision to release the specs under a new company may be an attempt by Snap to distance the devices from its Snapchat service, which has been widely criticized. Child safety and Social media addiction.