Shin opens its first material stores

Shein announced plans to open the first material sites in France in November, even when the country is working on legislation to regulate the fast fashion industry, as I mentioned by Eurono and Reuters. Online retail stores, which make most of their superior clothes in China, will open sites inside stores across Dijon, Grenoble, Reims, Limoges and Angers through partnership with real estate company Société des Grands Magasins (SGM).

To date, I only worked on the Internet, regardless of its pop -up stores He appeared in sites like New York City. The decision to open stores in France comes a few months after The French Senate approved a law This would impose a tax on fast companies such as Shein and TEMU based on their environmental impact, as well as prohibiting the advertisement.

SGM has the Bazar De L’hôtel de Ville (BHV) chain, and also runs a series of Galeries Lafayette at France stores under the concession agreement. Shen is supposed to create a store in these two stores, although Galeries Lafayette was told Reuters It does not agree deeply with the decision, as it contradicts the “definition of GPS and practices” with “the show and values” of the store chain. Galeries Lafayette adds that this step violates the concession agreement with SGM, according to Reuters.

The mayor of Paris, Ann Hidalgo, said in an upside down machine guns Statement on LinkedIn The city “denounces the creation of Sheen” in the local BHV store. “This choice contradicts the environmental and social aspirations in Paris, which supports responsible and sustainable local trade,” he wrote Hidalgo.