SeatGeek and Spotify are teaming up to offer concert ticket sales within the music platform

SeatGeek Announce A new integration with Spotify took place on Wednesday, providing a seamless ticket purchasing experience for Spotify users.

Now, when Spotify users browse an artist’s page or upcoming tour dates, they’ll see links to SeatGeek-powered tickets for concerts at these participating venues, allowing for a streamlined purchasing process.

Currently, the integration is available to a select group of venues where SeatGeek serves as the primary ticket seller. Specifically, it covers SeatGeek’s 15 major U.S. partners, including State Farm Stadium in Glendale, Nissan Stadium in Nashville, and AT&T Stadium in Arlington. (So, although SeatGeek is a major player in the secondary ticketing space, this integration is limited to places where it serves as the primary ticketing platform.)

This is a strategic win for SeatGeek. Through direct placement in the Spotify app, SeatGeek is positioned to reach millions of active music fans as they discover upcoming events, increasing the chances of converting listeners into ticket buyers.

Although SeatGeek has made great strides in this space, it still faces competition from heavyweights Ticketmaster and AXS.

These competitors control a larger share of the ticket market, supported by long-term contracts with many major venues and event organizers. that it estimated That Ticketmaster alone serves 53 of the top 68 arenas in the United States. Even Barclays Centre, which switched from Ticketmaster to SeatGeek in 2021, Reverse course quickly Less than a year into a seven-year agreement he finalized the deal to return to Ticketmaster.

Notably, the latest partnership follows Spotify advertisement They have helped artists generate over $1 billion in ticket sales by connecting fans to live events through ticket partners. The company works with more than 45 Ticket Partnersincluding Ticketmaster, AXS, Eventbrite, DICE, and Bandsintown.

Spotify has been tested previously Live ticket sales In 2022.

This is also not the first time SeatGeek has collaborated with a popular app. Company In partnership with Snapchat in 2018, allowing users to purchase tickets directly from within the social media app.

Separately, Spotify’s latest earnings call occurred last week, where the company reported making more than 750 million users per month And 290 million paid subscribers. Spotify expects these numbers to rise to 759 million users and 293 million paid subscribers in the current quarter, highlighting its continued focus on profitability.