Samsung’s new AI search feature is about to make clothes shopping seriously easy

Samsung has just beefed up one of its most used AI features in the new device Galaxy S26 lineupwhich is more impressive than before.

Circle to search, which appeared first on Galaxy S24 Phones then expanded to include other devices such as google lensFELT THE MAGIC: Circle anything on your screen and get instant results. Our AI-powered visual search tool can identify objects, translate text, and display contextual results without ever leaving the app you’re using.

Now it’s even smarter.

Instead of just selecting a single item, it can recognize and display information about several things you’ve given it, including your entire outfit. The feature can be used for almost everything, from identifying bird species to translating text, but Samsung says fashion and shopping are the most popular use cases.

So of course I had to put it to the test Samsung Unpacked event In San Francisco by scanning my clothes — and I was really shocked. In a crowded event space under harsh lighting, I was skeptical that this would be possible. I did.

First, she pulled up the AI ​​summary describing the scene: “The look features a vibrant blue jacket, white top, dark leggings, and classic black leather boots.” Just below that, I pressed the “Search Appearance” button and watched it work its magic.

Within seconds, I was staring at the same blue blazer I was wearing, along with a link to the online store I bought it from, as well as a slew of strikingly similar shopping options ranging from high-end alternatives to budget-friendly picks. As someone who regularly tunes into TV shows, movies, and red carpet events for fashion inspiration, this level of stalking would have taken me at least 20 minutes to turn it off.

Scrolling down revealed the same for my shiny black leggings. Despite being from several seasons ago and no longer available anymore, it is back in disguise from various retailers. I did the same thing with my knee-high boots a decade ago, and even pulled a used pair from Postmark; A nod to the fact that mine is old AF. The only thing that didn’t show up was the shirt I was wearing under the jacket which was clearly visible in the shot. Layers may be the next frontier of research.

Surprisingly, the hardest part of the process was knowing how to use this feature. I had to ask a Samsung employee to take a full body photo of me. Once it appeared on the screen, I long pressed the home button at the bottom of the screen, which caused the Google overlay to appear. Then I had to surround myself from head to toe. It’s the kind of feature I’d program into an action button if I could — even though my wallet would likely suffer the consequences.

By doing this, Samsung and Google have effectively removed the friction between liking someone’s clothing and pulling the trigger on purchasing it. It wasn’t long ago that the closest alternative involved taking a screenshot of a look, posting it to Pinterest, and trying to track down similar pieces. This is faster, cleaner and almost as useful for a fashionista like me.

If things improve, Samsung may need to add some guardrails for those of us prone to a lot of impulsive shopping.